A career with Goldman Sachs Asset & Wealth Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world's leading asset managers with over $3.14 trillion in assets under supervision globally1, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset & Wealth Management provides clients around the world with a dedicated partnership and focus on long-term performance. As the primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.

Multi Asset Solutions (MAS) is a multi-asset class investing group that sits within the Asset Management Division at Goldman Sachs. MAS designs and develops comprehensive investment management solutions customized to meet client objectives and constraints. These solutions utilize proprietary research and multi-asset analytics. With investment professionals across the globe, MAS invests or advises on assets for some of the world's leading corporations, sovereign wealth funds, pension plans, governments, financial institutions, endowments, foundations, and family offices.

The successful candidate would become a member of the Retirement Planning and Advice Product Team within MAS.  Retirement Planning and Advice offers a digital first retirement planning capability that develops personalized retirement glidepaths, portfolios and retirement income plans for individual investors based on the capabilities brought to the firm in the 2022 acquisition of NextCapital.  Key to this experience is a fully integrated client and participant experience across multiple product servicing channels from our UX to personalized email campaigns. We align data to personalize our engagement touchpoints, ultimately building an ecosystem that is highly customized and can assess communications and engagement effectiveness. We strive to combine our investment industry knowledge, engagement expertise and contemporary command of leveraging data, technology, content, and performance metrics to fuel growth and client / participant engagement.

This person will be responsible for the development, distribution and reporting of email campaigns delivered via the Braze Campaign platform and inhouse email distribution tools. This professional will work closely with other engagement team members, engineers, and product personnel to develop personalized email campaigns using liquid logic. Email campaign performance and follow-up reporting, along with implementing industry best practices, are all critical components of the role.

Core responsibilities include:
•    Work with other team members including the content strategist, database experts, designers and project managers to create emails using templates available within the Braze platform and/or by writing HTML
•    Use the Braze platform to set up and deploy one-time email campaigns and multi-step canvases, pulling recipients dynamically
•    Integrate and test liquid logic into the emails for greater personalization
•    Plan and execute pre-launch testing of campaigns and canvases to ensure that all dynamic behavior is working as expected, including audience segments and actions.  
•    Learn the software product and UX that our audience is interacting with, to understand desired user behavior and conversion events and ensure consistency across all methods of interaction
•    Utilize existing, or create new, workflows for the email delivery, generate proofs and obtain required approvals, approve emails for delivery, analyze results and report key findings to stakeholders
•    Recommend and implement A/B tests for emails to improve engagement
•    Recommend and implement solutions to automate multi-step campaigns utilizing Campaign features for drip and trigger campaigns
•    Implement personalization and customized mailings using user profile data and user behaviors
•    Liaise regularly with engineering team members leading Braze development on any issues and enhancements required
•    Monitor trends in participant engagement, Defined Contribution/retirement communications and personalized email campaigns; utilize research and metrics to recommend improvements to our engagement strategy
•    Work with global team to ensure best practices are implemented and shared

Other required skills/experience:
•    Bachelor's degree or equivalent
•    At least 3 years of relevant experience; experience with a retirement service provider a plus
•    Experience executing email marketing campaigns via Braze or similar campaign tool 
•    Experience developing and troubleshooting HTML files 
•    Experience conducting A/B testing for emails 
•    Knowledge of defining and setting up multi-step campaigns including trigger and drip campaigns 
•    Strong analytical skills with experience analyzing campaign reporting to identify potential areas for improvements/optimizations 
•    Strong communication and interpersonal skills, including excellent writing skills
•    Experience with Microsoft Excel 
•    Experience with project management systems (experience with JIRA is a plus) 
•    Familiarity with different technologies and the ability to learn new systems quickly and effectively 
•    Ability to multi-task while working under pressure 
•    Team oriented; able to interact effectively with all levels 
•    Excellent client service skills, understanding of how to build strong relationships with internal and external clients 
 

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world. 

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers. 

We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html

© The Goldman Sachs Group, Inc., 2021. All rights reserved.

Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veterans status, disability, or any other characteristic protected by applicable law.

Salary Range 
The expected base salary for this Chicago, Illinois, United States-based position is $80000-$160000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits 
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.