Assistant Brand Manager
Pepsi
Overview To ensure we drive AOP plan that impact on NR and NOBPT on Snack Brand Responsibilities Build in-depth understanding of Innovation, marketing & product concepts derived from Thai consumer insights for Total Foods Develop concept together with communication campaign for innovation permanent refresh projects Engage with cross functions in identifying market challenges, opportunities as well as make sure the operational efficiency Communicate and collaborate with internal key stakeholders including Sector/China team, Marketing team, Trade Marketing Team, Sales, Design Team, Supply Chain, Finance, Legal, Corporate Affairs (CA) and external perties including Artwork Designer, Printing Supplier, Media and Digital Agencies and Influencers Marketing Agency to ensure their full understanding of defined marketing strategies Define success metrics and innovation post launch evaluation and adjust innovation and communication to enhance performance and deliver on operational excellence Support Innovation Development Lead to develop strong innovaton refresh projects pipeline for in-year AOP Ensure execute excellent on brand plan including prioritize and well manage key milestones/timeline, update brand performance and build actions for improvement Control and monitor A&M spending to be in line with AOP Qualifications Master Degree or Bachelor Degree in any fields At least 3 years experiences as Product/ Brand, Innovaiton Development in multinational FMCG companies Demonstrate understanding in Digital & performance marketing from strategy into execution Fluent in Thai and English Communication Strong analytical and project management skills Bachelor degree Work well under pressure Energetic, fast learner with high learning agility, result driven, self-motivated, open-minded, easily to adapt with changes, collaborative, and good interpersonal skill Able to work independently and can deal with ambiguity and changing environments. Great collaboration skills with high agility to work in teams.
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