Function: Marketing

Reports to: Yumoş Brand Manager

Scope: Turkey

Location: İstanbul

Terms & Conditions: Full Time

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

Fabric Enhancers is one of Unilever’s biggest categories (€6BN and growing!) and has an ambitious vision and plan: we aim at being the industry thought leaders, transforming the industry through superior, sustainable, and more convenient solutions.  Yumoş is one of the top 10 strategic cells of the category and a key driver to achieve this: which has transcended from a fabric enhancers brand into a multi category brand with its cloth sprays, home & textile sprays and care detergent portfolio worth over €125m in Turkey.  As Turkey’s number 1 fabric enhancers brand, our desire is to be people’s close partner when it comes to laundry by offering transformative fragrance and cloth care experiences.

This is a rare opportunity to be part of an amazing crosss functional team that is crafting the future of this iconic brand. We’ve been working hard on the evolution of our brand, creating, and landing a pipeline of innovations that will deliver outstanding and sustainable growth. The role encompasses crafting the innovation / renovation projects as well as bringing unmissable communications and brand experiences into life.  Day to day this will mean liaising with cross-functional teams and agencies, crafting and landing highly creative and impactful new ideas which will make the brand truly unmissable. 

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

You will be responsible for driving the multi-year strategic innovation and communication plans. Additionally, you will need to manage the existing/ current launches and execute the campaign within timelines. You will play an integral role in crafting & executing new brand restages and some of the most groundbreaking innovations we have had in decades. Managing the budget, ensuring timely launches and driving campaigns are key parts of this role.

Deliverables:

Innovation and Mix development

Identifying growth opportunities by tapping into and monitoring trends and pain points in the category and develop mixes to bring unmissable fragrance experiences into lifeIdentify key opportunities and gaps for innovations based on consumer insights, social listening and market analysisCraft winning mixes- TVC, 360 eco-systems and social-first ideas.

Business performance and thought leadership

Analyse and track brand business and competitive performance.Building a strong and productive working relationship with multifunctional teams, global marketing teams, brand partners and agencies to unlock discretionary effort and creativity.Be a part of a high performing team where you can equally learn from and support your peers, your brand partners, and other colleaguesBusiness Accountability, Driving Competitive Growth & Profitability targets for the brand

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

University degree in related fields.1-2 years marketing experience in FMCG sector.Fluency in English and Turkish.

Skills

A passion for strategic thinking & work | Ability to create and lead brand & portfolio strategy in close partnership with cross-functional teams.Highly capable innovator & passion for brand crafting | Proven ability to lead and manage innovation in close partnership with cross-functional teams.Commercial acumen | Able to ensure commercial viability of innovation & mixes.Action-oriented | Proactive self-starter who is constantly looking to drive the right actions at the right time to deliver great results.Strong team player | Skilled in building strong relationships and partnering effectively across multiple functions, geographies, and levels of the organisation. Also, a great partner to external agencies (comms & design) agencies and consultancy partnersEffective communicator | Able to communicate clearly and concisely with stakeholders across multiple levels, functions, and geographies; both verbally and visually.Highly organised and disciplined | Excellent time management and project management skills.Committed to delivering positive impact | Consistently shows up with ‘can-do’ spirit and growth mindset.Passion for crafting mixes | Generates and validates propositions and claims which solve real consumer pain points.Curiosity and passion for learning | Brings fresh eyes and constantly develops deeper understanding of consumers, the category, markets, business, and self.Passionate for high performance and ambitious achievements

Leadership

You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Critical SOL (Standards of Leadership) BehaviorsPASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.