A Career with Hang Seng Bank

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-caliber talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Marketing

Hang Seng’s Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver a comprehensive suite of products and services offered by the Bank.

We are currently seeking a high caliber marketing professional to join us as Assistant Digital Marketing Manager.

Principal responsibilities

Drive acquisition and usage of the Bank's digitally enabled products and services, with advocating a seamless experience throughout a customer's digital journeyReinforce a long-term brand preference online through ATL and BTL marketing campaignsManage interactions with internal and external parties regularly for on-time, in-budget campaign implementationsParticipate and implement bank-wide strategic digital initiatives and projectsWork closely with the greater marketing team and digital agencies to implement consistent standards on digital communications e.g. promotion webpage, display ad, etc.Provide support to uplift the digital marketing capability of the wider marketing team, e.g. provide regular industry updates, best practice sharing, enhancing media tracking capabilities, reviewing brand safety measure for digital media, etc.Act as the webmaster to coordinate the greater marketing team on eDM scheduling and online resourcesAdhere to the Bank's guidelines in campaign execution