**40158BR** **Extended Job Title:** Assistant Director Chatbot & AI Development Specialist **Position Description:** Performs varied and complex administrative duties in the management and coordination of a large specialized project and/or program. Requires independent judgment and application of established policies and procedures. Works under general supervision with evaluation based on overall results obtained. Texas Tech University is seeking a creative and detail-oriented Chatbot and AI specialist to join our Marketing & Communications team. The primary responsibility of this role is to develop and manage content for our university's chatbot, while also leveraging AI technologies to enhance user experience, provide timely and accurate information, and improve chatbot functionality. This position will play a key role in ensuring the chatbot delivers engaging, relevant and dynamic content to students, faculty, staff and prospective members of the university community. The Assistant Director will collaborate with various departments and utilize AI-driven tools to ensure efficient communication and alignment with the university's voice and values. **Requisition ID:** 40158BR **Optional Attachments:** Writing Sample **Travel Required:** Up to 25% **Major/Essential Functions:** + Create, edit, and maintain chatbot scripts and dialogue flows to ensure a user-friendly, accurate and informative experience. + Leverage AI technologies to enhance chatbot responsiveness and improve content personalization based on user behaviors and trends in platforms such as Salesforce Experience + Cloud and Marketing Cloud. + Develop content that addresses a wide range of topics, including admissions, financial aid, academic programs, campus life, events, and university policies. + Regularly update content to reflect changes in university information, events, and announcements. + Analyze chatbot interactions and AI –generated suggestions to identify trends, user needs, and areas for content improvement. + Implement feedback from users and stakeholders to continuously refine chatbot responses. + Ensure content is accessible and inclusive. + Develop and implement a content and AI strategy that supports the university's communication objectives through various platforms. + Track and report on chatbot engagement metrics to measure content and AI functionality effectiveness and inform future development. **Grant Funded?:** No **Minimum Hire Rate:** 4000 **Pay Basis:** Monthly **Schedule Details:** Monday - Friday, 8:00am - 5:00pm **Work Location:** Lubbock **Preferred Qualifications:** + A bachelor’s degree in communications, marketing, English, journalism, or a related field. + Up to three years of experience in content creation, copywriting, or digital communications. + Experience in higher education or a related field is a plus. + Excellent writing, editing, and proofreading skills with a strong attention to detail. + Ability to simplify complex information into clear, concise, and engaging content. + Ability to work independently and collaboratively in a fast-paced environment. **Department:** Marketing and Communications **Required Attachments:** Cover Letter, Professional/Personal References, Resume / CV **Job Type:** Full Time **Job Group:** First line Managers **Shift:** Day **Required Qualifications:** Bachelor's degree in the area of specialization or closely related field. Three years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis. **Does this position work in a research laboratory?:** No **About the Department and/or College:** In Marketing & Communications, we deliver high-quality communications that tell the story of Texas Tech in the most compelling way possible. **Special Instructions to Applicants:** To thrive in this role, you should have: + Experience with chatbot platforms and AI-driven content tools is highly desirable. + Familiarity with AI technologies such as natural language processing (NLP), machine learning, and automation to enhance chatbot performance. + Knowledge of content management systems (CMS) and customer relationship management (CRM) platforms. + Understanding of user experience (UX) design principles and how they apply to chatbot development. + Strong analytical skills to assess content performance and user interactions. + Familiarity with Salesforce Experience Cloud, Marketing Cloud, Knowledge Base and Chatbot. **Safety Information:** Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees. **Pay Statement:** Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. For additional information, please reference the institutional pay plan by visiting www.depts.ttu.edu/hr/payplan. **EEO Statement:** All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, genetic information or status as a protected veteran. **About the University:** Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world. About Lubbock:Referred to as the “Hub City” because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock’s Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.