New York, NY, 10176, USA
12 days ago
Assistant Manager, 360 Marketing TFB, NA
**The Estée Lauder Companies Inc.** is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. **Position Overview: Assistant Manager, 360 Marketing** We are seeking a highly motivated and detail-oriented **Assistant Manager, 360 Marketing** to join our dynamic marketing team. The Assistant Manager of 360 Marketing is responsible for partnering with the Sub-Category Lead to develop and execute on the 360 North America strategy for their specific category. The Assistant Manager will play a key role in ensuring a cohesive brand experience and help execute marketing strategies that drive awareness, engagement, and sales. The ideal candidate will have a passion for beauty, a creative mindset, and the ability to manage complex timelines and execute with precision. **Responsibilities:** Product Marketing: -Marketing Operations Management: Collaborate with NOAM Supply and Demand teams to ensure alignment on calendar shifts and adjustments, making sure marketing plans and launch documents reflect changes and are communicated on a regular basis. -Product Forecasting: Lead new product launch forecast process by analyzing historical sales data and conducting competitive analysis to develop forecast recommendations for North America. Collaborate with Demand Planning and Sales Planning to align these insights with sales and financial goals. -Line Edit: Lead biannual line edit process with Global and NOAM Supply teams. Order Form Management: Oversee biannual edits to the NOAM Order Form, ensuring accuracy across product and pricing data. -Global/Regional Alignment: Contribute to communication with the Global team on monthly calendar and forecast alignment calls, providing NOAM perspective on new product launches ensuring alignment with emerging market trends and consumer preferences. -Strategy & Insights: Partner with Sub-Category Lead to provide input on the brand’s 12-24 months strategy, including product choices, identifying big bets and pricing recommendations. -Price Strategy: Partner with Sub-Category Lead to manage seasonal price adjustments and ensure this is reflected in the NOAM database. -Product Launch Collaboration: Partner closely with Global teams to execute NA-specific launch needs, ensuring tailored messaging, experiential in-store events and effective sampling strategies. Data Tracking, Analysis & Reporting: -Marketing & Competitive Research: Conduct in-depth consumer analysis to monitor trends, uncover target insights and competitive landscapes. Lead monthly Circana reporting and quarterly competitive analysis for key senior leadership, ensuring actionable insights and recommendations are provided. Comprehensive Data Ownership: Oversee TOM FORD Monthly Report, Monthly Product Overview File, New Product Launch Report and on-going business analysis data pulls. -System & Tool Updates: Ensure all NOAM systems and tools (i.e. Pricing, Mi9, Marketing Operations Grid) are updated to reflect new product launches and related adjustments. -Budget Tracking: Oversee Monthly Marketing budget process with NOAM finance, ensuring accuracy and attention to detail. -Overarching Business Templates: Work with Sub-Category Lead on biannual category and growth targets (MFP) and lead quarterly advertising templates for senior leadership. -Paid Media Campaign Performance Metrics: Partner with Sub-Category Lead to track and analyze Paid Media campaign performance, identifying key metrics such as engagement, reach, conversion and ROI to optimize future campaigns. Product Marketing: -Marketing Operations Management: Collaborate with NOAM Supply and Demand teams to ensure alignment on calendar shifts and adjustments, making sure marketing plans and launch documents reflect changes and are communicated on a regular basis. -Product Forecasting: Lead new product launch forecast process by analyzing historical sales data and conducting competitive analysis to develop forecast recommendations for North America. Collaborate with Demand Planning and Sales Planning to align these insights with sales and financial goals. -Line Edit: Lead biannual line edit process with Global and NOAM Supply teams. Order Form Management: Oversee biannual edits to the NOAM Order Form, ensuring accuracy across product and pricing data. -Global/Regional Alignment: Contribute to communication with the Global team on monthly calendar and forecast alignment calls, providing NOAM perspective on new product launches ensuring alignment with emerging market trends and consumer preferences. -Strategy & Insights: Partner with Sub-Category Lead to provide input on the brand’s 12-24 months strategy, including product choices, identifying big bets and pricing recommendations. -Price Strategy: Partner with Sub-Category Lead to manage seasonal price adjustments and ensure this is reflected in the NOAM database. -Product Launch Collaboration: Partner closely with Global teams to execute NA-specific launch needs, ensuring tailored messaging, experiential in-store events and effective sampling strategies. Data Tracking, Analysis & Reporting: -Marketing & Competitive Research: Conduct in-depth consumer analysis to monitor trends, uncover target insights and competitive landscapes. Lead monthly Circana reporting and quarterly competitive analysis for key senior leadership, ensuring actionable insights and recommendations are provided. Comprehensive Data Ownership: Oversee TOM FORD Monthly Report, Monthly Product Overview File, New Product Launch Report and on-going business analysis data pulls. -System & Tool Updates: Ensure all NOAM systems and tools (i.e. Pricing, Mi9, Marketing Operations Grid) are updated to reflect new product launches and related adjustments. -Budget Tracking: Oversee Monthly Marketing budget process with NOAM finance, ensuring accuracy and attention to detail. -Overarching Business Templates: Work with Sub-Category Lead on biannual category and growth targets (MFP) and lead quarterly advertising templates for senior leadership. -Paid Media Campaign Performance Metrics: Partner with Sub-Category Lead to track and analyze Paid Media campaign performance, identifying key metrics such as engagement, reach, conversion and ROI to optimize future campaigns. **Responsibilities continued:** Go To Market: -Timeline Coordination: Manage GTM timelines, ensuring timely delivery of Global toolkits, copy playbooks, assets and other resources necessary for successful product launches. -Event Concept Development: Partner with Education and Global teams to craft compelling event concepts and lead approval process for seamless execution. -Visual Merchandising Alignment: Collaborate with VM/Creative team to ensure VM briefs accurately reflect the full product assortment and are aligned with the marketing launch strategy and distribution. -Cross-functional Collaboration: Strategize with Marketing, PR, Sales and Accounts to develop and execute innovative commercial strategies aimed at driving brand awareness, engagement and sales performance with retail partners. Collaborate with the Sales team to understand retail trends, promotional calendars, and to support sales-driven initiatives. -GTM Leadership: Co-lead the development of NOAM GTM strategy, contributing competitive insights and event strategy overview that inform regional marketing tactics. Consumer Engagement: -Collaborate with Global Creative & Marketing: Partner with Global Creative and Marketing teams to ensure NOAM is equipped with best-in-class assets and compelling copy for seamless execution of paid media campaigns. -Lead Asset & Copy Development: Initiate and oversee the creation of asset and copy templates for new product launch campaigns, ensuring all materials adhere to best practices and align with brand guidelines. -Timely Delivery of Media Assets: Ensure timely and efficient delivery of media assets, copy and strategic recommendations to media agencies, guaranteeing campaigns are executed in line with the brand’s vision and objectives. -Monitor Social Trends: Monitor, track and share new digital and social trends, tools and platforms that connect with brand strategies. -Co-Lead Briefing Process: Partner closely with Sub-Category Lead to brief media agency on upcoming paid media initiatives. Ensure product overview, priority platform recommendations and budgets align with key KPIs and brand strategy. Administrative Support: -Marketing Tools & Timelines: Manage the Marketing timeline, calendar, and project management tools, keeping track of key milestones and deliverables. -Market Meetings: Lead market meeting product set up ensuring all relevant product and samples are prepped ahead of time and product display follows VM brand guidelines. -Asset Management: Maintain a repository of creative assets, reports, and campaign materials for easy access by team members. **Qualifications** Qualifications: • Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. Experience: o 4-6 years of experience in marketing, preferably within the beauty, fashion, or consumer goods industries. o Experience working with integrated marketing campaigns and digital marketing. o Familiarity with social media platforms, digital advertising, and retail marketing strategies. o Experience in event planning or supporting product launches is a plus. Skills: o Strong project management skills with the ability to juggle multiple tasks and deadlines. o Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) o Solid communication skills, both written and verbal, with the ability to collaborate with multiple teams and stakeholders. o Highly detail-oriented with the ability to manage multiple moving pieces while maintaining accuracy. o A passion for the beauty industry and understanding of current beauty trends, consumer behaviors, and digital marketing best practices. **Pay Range:** The anticipated base salary range for this position is **$73,150.00** **to** **$109,200.00** **.** Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results. In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company **Equal Opportunity Employer** It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com. **Michigan Applicants:** Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed. **Philadelphia Applicants:** Philadelphia's Fair Chance Hiring Law (https://www.phila.gov/media/20240326142036/V6-Fireball-Handout-fairchance-E-S.pdf) **Rhode Island Applicants:** The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law. Equal Opportunity Employer It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
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