REQ12527 Assistant Manager, Copy (Open)

POSITION SUMMARY:

The Assistant Manager, Copy is responsible to oversee, edit and write copy for all touchpoints of Melco properties; and to ensure that the messages are clear, concise and accurate.

PRIMARY RESPONSIBILITIES:

Define and craft the Marketing Communications copy strategy for City of Dreams, Studio City and Altira integrated resorts.Develop and maintain the Brand Voice standards to drive brand consistency for all 3 resorts.Oversee, edit and write copy for all touchpoints: from brand campaigns to tactical promos, online videos to social media content, digital advertising and beyond.Ensure a clearly-differentiated Chinese copywriting style for Mainland (SC) and for HK/Macau audiences (TC).Supervise and guide the Chinese Copywriter and collaborate with a team of Graphic Designers to ideate Marketing and Brand campaign concepts.

QUALIFICATIONS:

Experience

Minimum 4 years’ experience in bilingual (Chinese and English) copywriting. Experience in writing for the China market is preferred.Experience in branding, omni-channel campaigns and digital and social media marketing will be an advantage.

Education

Diploma or Degree (or higher) in Mass Communications, Advertising or related fields.

Skills / Competencies

Good time management, organisational skills and the ability to write for multiple projects simultaneously.Strong attention to detail and ability to work efficiently under pressureAble to manage multiple projects simultaneously without compromising on quality