Assistant Manager, Digital Merchandising HKTW + **Location** Hong Kong, Hong Kong + **Job ID** 0000022351 + **Category** Sales, Marketing & Product Management **Job Description** Do you enjoy the excitement and fast-paced environment within the eCommerce arena? Collaborate with regional and local teams to optimize the best products are shown on our digital shelves! With your experimental and learning attitude, join us in this developmental journey to support the organization to reach millions of children and adults. **Core Responsibilities** + Drive development of eCommerce merchandising strategy, assortment and catalogue selection, digital shelf improvement, and all other digital merchandising activities + Lead set-up activities and optimize content (title, text, image) for PDPs and monitor digital shelf quality through auditing and health reporting with agency partners. + Coordinate closely with sales and marketing teams to ensure e-Merchandizing strategy is well-integrated into campaigns, and create seamless shopper journey optimizing conversion. + Collaborate closely with Regional eCommerce Marketing team to drive test & learns on on-site Search, Display, etc. to drive digital shelf excellence & improve conversion. + Lead creative & merchandizing agencies to ensure content and assets are optimized for products, sites and campaigns + Deliver localization of assets for specific campaigns and customers (language localization for SEO purpose & format adjustments for specific customer needs) + Track performance daily for campaigns, audiences, PDPs and traffic channel levels, etc. + Leverage analytics team to develop & communicate data-driven insights based on digital merchandising activities to drive future growth + Act as a point of contact with eCommerce Merchandizing partners including facilitating content syndication and ensuring consistency across platforms and systems for the LEGO brand. **Play your part in our team succeeding** The eCommerce team is a passionate team with a strong growth mindset and curiosity for test and learn. The team plays a critical role not only as a sales growth driver but also as a brand builder to bring the phenomenal brand experience to shoppers and consumers. This role, Assistant Manager, Digital Merchandizing, HKTW, will own the comprehensive digital merchandising in the eCommerce from planning campaigns with eCommerce Retail Marketing Manager to designing Brand pages, setting up Product Detail Pages, day to day optimizations and test & learn initiatives. It requires a deep understanding of the brand strategy and campaign objectives to deliver the cohesive merchandising structure. Successful applicant is highly encouraged to bring digital/eCommerce expertise and experience to not only drive the success of the channel, but to help build stronger digital capabilities in the Sales team and overall BU HKTW to innovate for the future? **Do you have what it takes?** + Experience in the eCommerce digital merchandising or related field. Experience from consumer-packaged goods (FMCG) and/or children’s category strongly preferred + Minimum 5 years of working experience in eCommerce Marketing/Marketing. + Solid understanding of eCommerce sites and retail marketing tools/landscape + Excellent interpersonal skills with ability to mobilize and influence cross functional collaborators including but not limited to sales, marketing & analytics, within & across regions, to solve complex problems and deliver results + Detail-minded, strong organizational & executional skills + Strong written and verbal communication skills in English, Mandarin & Cantonese \#LI-JL3 Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. **What’s in it for you?** Here is what you can expect: **Family Care Leave** - We offer enhanced paid leave options for those important times. **Insurances** – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. **Wellbeing** - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. **Colleague Discount** – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. **Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. **Workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. **Join the LEGO® team today.**