Bangalore, India
1 day ago
Assistant Manager, Marketing Analytics

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000 people across 30 countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose - the relentless pursuit of a world that works better for people - we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.

We are inviting applications for the role of Assistant Manager, Marketing Analytics
In this role, you will be responsible for providing analytical support to US-Based Financial giants for their promotional financing of consumer purchases across Automotive, Electronics appliances, Furnishing Flooring, Home Specialty, Jewelry, etc. You will provide support and maintenance to existing management information systems. You will be responsible to understand the existing DW structure, extract relevant information, process the same as per requirement, and generates business insights from the same.
You will be interacting with onshore and internal stakeholders on regular basis to understand gather business requirements. The ideal candidate must transform these requirements into meaningful analytical studies and explain the cause or future impact.

Responsibilities
• Study and analyze existing business trends and provide actionable insights to increase balances, reduce attrition and improve cross-sell efforts
• Though this is not a modeling role, you will be required to prepare business solutions for our client using Descriptive, Predictive Prescriptive Analytics/Statistics techniques.
• Communicate business results/interpretations with various partners in Marketing, Finance, Operations, Credit, and IT analytics teams
• Support new product launch initiatives, and measure the impact of existing and new campaigns to optimize investment and maximize returns
• Ability to generate innovative ideas and work on strategic initiatives which would have a significant business impact
• Leverage internal and external data to understand customer propensities and derive/refine deposits strategy
• Expertise in delivering Adhoc requests quickly
• Work directly with the client on an allocated project with direct communication through email and meetings
• Transform business requirements into meaningful analytical studies
• Client presentation of Analytical Projects focusing on explaining cause or future impact
• Create customized reporting solution or tracking mechanism using SAS/SQL/Excel/MS Office
• Generate innovative ideas and work on strategic initiatives which would have a significant business impact
• Analyze the data pulled from the warehouse and do quality checks before reporting out the data

Qualifications we seek in you
Minimum Qualifications
• Graduate/ Postgraduate

Preferred Qualifications/Skills
• B.Sc./M.Sc. (Statistics)B. A/M.A. (Economics)/MBA Postgraduate would be preferred.
• Excellent Programming skills (SQL/ SAS/Python)
• Analytics exposure in credit card domain with a basic understanding of Statistic Techniques
• Skills Proficiency in MS OFFICE
Knowledge of Banking and Credit card domain
Ability to analyze multi-dimensional data
• Effective communication skills

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. Get to know us at www.genpact.com and on X, Facebook, LinkedIn, and YouTube.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.

Confirm your E-mail: Send Email
All Jobs from Genpact