Position Summary

1. Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy.
2. Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.)

Role and Responsibilities

To develop and execute Marketing Communication strategies that align to goals and objectives.To partner with Marketing & Product Marketing team members in developing campaign strategies that support product launches and on-going business needs.To ensure alignment among senior management.Work with Marketing Head in the development and execution of communication plans across multiple channels including, but not limited to, broadcast, print, in-store, on-line, events and PR.Oversee and manage the executional detail of these plans including budget management, fulfillment management, development of creative briefs and messaging documents and timelines.  Leverage Marketing Intelligence insights to optimize strategy and executional elements.Support Marketing Head on KPI development and provide on-going program analysis and recap, with quantifiable ROIs.Manage outsourced resources such as Creative/OOH/PR/Social/CRM/Digital Agencies and third party vendors.Develop Marcom & Marketing strategies.Execute communication plans based on agreed upon strategies, within budgets and on time.Provide on-going campaign recap/results and recommend modifications and course corrections moving forward.To review performance and work with other departments.To manage subordinates, external agencies and third party vendors.Performs other duties as assigned by management /direct supervisor

Skills and Qualifications

Degree in Business Administration or related fields.At least 6 years of experience in a Marketing Communications, Advertising or Consumer Promotions discipline, at either an agency, media or manufacturer of durable or packages goods.Demonstrated ability to set clear expectations and communicate effectively.Experience in planning development and strategy executionProven track record of success in sales and marketing environment ,strong planning and organizational skillsHigh Customer orientation:  recognition and credibility with the customer as a trusted, collaborative and productive partner.Strategic thinking and able to execute to operation task, in-depth knowledge of corporate market needs and skilled in addressing them.Good Attitude with ability to perform well under high pressure

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