Position Summary

Grow the MENA Samsung business by managing the channel and retail strategy execution and building capability across MENA into a key competitive advantage for Samsung.

Role and Responsibilities

Drive the right in-store portfolio management, key account management; criteria based incentive schemes across channelsConduct category management analytics & recommendations for top chains & storesDevelop up-to-date product engagement solutions, strategies of growing traffic, engagement and conversionCreate shopper analytics platforms (surveys) and dig shopper behavior insightsCreate shopper behavior based recommendations making commercial senseLeading Shopper Engagement projects with the Markets in charge, with agencies delivering the experienceCreate actionable in-store engagement targets and KPIs, adopt the strategy by market and utilize engagement results to assess commercial sense of innovationsEngage with the regional Samsung teams and distributors to build the distributor and channel infra/organization capabilitySupervising Retail Performance KPIs on regional level, provide by market recommendations, regional insights & recommendationsPartners’ guidance, capability build-up and strategy alignmentResponsible for Tracking the Retail execution across MENA markets, but translating the strategy into execution KPIs and setting scorecard with market targetsEngagement with the other Retail Marketing parts for Brand Store staff capability improvementSetup and keep updating quarterly plans for Channel marketing activities with team / business partners and follow-up execution (retail shop management)Indirectly supervise, lead and support field marketing teams in MENA marketsMake periodic market surveys to get feedback from dealers and end-users and propose ideas accordingly to enhance continuously the channel management and operationsEnsure best in industry shop display through the collaboration and communication between retail staff, merchandisers, third party agencies and distributorsAnalyze retail data, develop insights and report to management with actionable recommendationsImplement, check and maintain Samsung retail guideline standardsActively monitor & report retail market intelligence and make recommendations to managementLiaise with suppliers for new store display implementationSupport production and implementation of all non-retail public & trade marketing events such as road shows, dealer launches, product launches etc.

Skills and Qualifications

Bachelor's Degree in Sales, Marketing or similarMinimum 5 years of experience in sales operations/retail marketing/ retail analysisFluent in English, Arabic would be an advantageProduct experience specialistStrong level of data management: Excel, Power BI and other platforms, ideally to have practice in creating dashboardsTeam-player with strong engagement skillsBusiness experience in the MENA marketsMulti-tasking skills essential to cope during busy and stressful periods.Technical savvy & able to create clear & crisp presentations (PowerPoint)Good ability to work under pressure.

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