At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

 

Assistant Manager Attribution & Insights 

 

The Assistant Manager, Unified Marketing Measurement, is a leader in omni-channel marketing measurement, and will be a key player in delivering insights from both Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) throughout the organization. This person will be need to distill insights from detailed reporting framework into key strategic action items. There will be a need to understand digital data architecture, contribute to strategic testing frameworks, and oversee the tactical execution of all measurement solutions. The ultimate goal of these efforts is to increase  the company’s sales and profitability via improved marketing performance.

This position will be able to maintain and improve the standardization of digital marketing reporting visualizations across the division, showing brands how to optimize their marketing portfolio with full context as to why.

 

Bayer is progressing through their digital transformation. There are multiple areas of digital marketing expertise within the existing Center of Excellence (CoE) and our expected growth requires Bayer to identify and recruit highly functional digital-first marketers to complement the existing team. As part of this organization, you’re expected to:

 

Understand marketing’s role in driving business growth;Contribute to the delivery of MMM and MTA readouts across the portfolio;Distill insights at both a high level for C-Suite audience as well as tactical insights for planning/activation teams;Help manage vendor relationships;Understand digital’s role of marketing acquisition and retention;Provide strategic POV’s on how to grow and improve digital performance;Manage a suite of category-related brands to provide cross-discipline digital analytics support (which extends more broadly than just your dedicated analytics specialty);Elevate the brand’s understanding of how digital marketing works and digital KPI’s;Standardize our ways of working to facilitate improved workflow efficiency;Have the skills to deliver persuasive and diplomatic solutions in an environment where early adopters of digital marketing will pose questions on the viability and security of proposed solutions.

 

YOUR TASKS AND RESPONSIBILITIES

 

The primary responsibilities of this role, Assistant Manager Attribution & Insights, are to:

 

Manage and utilize Bayer’s digital data architecture to drive enriched, actionable insights into the company’s revenue attribution  models;Distill insights from marketing measurement models (MMM+MTA) into clear actionable insights for senior stakeholders along with planning/activation teams;Help champion use of advanced analytics within everyday media planning processes;Manage strategic partnership programs (MMM +MTA) to ensure Bayer is maximizing output from said relationships in both the production of learnings, budget management, and contributing to a division-wide lessons learned program;Help diagnose business needs and questions into action items that can be measured through modeling framework;Possess superior organizational skills to memorialize methodological   nuances to various measurement tools. This includes having previous expertise in mix modeling and/or multi-touch attribution measurement techniques;Contribute to the ongoing evolution of the Bayer measurement framework and engagement model for the ability to benchmark performance and provide context around channel performance;Provide thought leadership related to new advances in digital measurement and how they can improve or support existing, manual or semi-automated processes with the infusion of technology. This includes  the ability to write concise POV’s that can be circulated to multiple levels or internal stakeholders;Collaborate on the establishment of enterprise digital standards and analytic best practices to ensure optimal channel activation and any recommended optimization based on greatest impact.

 

WHO YOU ARE

 

Bayer seeks an incumbent who possesses the following:

 

Required Qualifications:

 

BA/BS with an area of study that may include: Business Analytics and Management, Economics, Statistics, Mathematics, and/or Marketing or related degree;Experience with media data is required;Working knowledge of media planning and activation with a digital focus;Experience working independently on analytical tasks to build a story;Comfortable working with a team developing and presenting presentations using insights derived from analytics;An understanding of how to use data to solve complex business questions and drive business solutions;Proficient working knowledge in Microsoft PowerPoint and Excel; other tools such VBA, SQL, Tableau  preferred, though not required;Understanding of marketing clouds and digital data technologies (DMPs, Google 360 Suite, digital pixel tracking, site tagging, etc.);Structured thinker and clear in verbal and written communication, concise and on-point when answering and asking questions;Prior experience in setting direction and engaging with strategy/analytics agencies, technical suppliers, and providers of analytic services;Strong verbal and written communication and the ability to communicate highly complex ideas in a simple effective manner;Demonstrated ability to manage and influence change.

 

Preferred Qualifications:

 

4-6 years in Marketing analytics, preferably with MMM and/or MTA;3+ years digital marketing experience including understanding of digital taxonomy;

 

This posting will be available for application until at least July 18, 2024

 

Employees can expect to be paid a salary between $82,912.00 – 124,368.00. Additional compensation may include a bonus or commission (if relevant). Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc. If selected for this role, the offer may vary based on market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

  YOUR APPLICATION   

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer. 
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
 
Bayer is an Equal Opportunity Employer/Disabled/Veterans
 
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below. 

 

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

 

 

 Bayer is an E-Verify Employer.      Location:United States : Residence Based : Residence Based || United States : New Jersey : Whippany    Division:Consumer Health   Reference Code:821431     Contact Us  Email:hrop_usa@bayer.com