PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

 

An exciting opportunity has opened for an entrepreneurial, data-driven decision-maker to join our growing eCommerce organization.

 

As part of the Consumer Experience (CX) Optimization Team within Europe eCom, you will be responsible for optimizing product presentation and key shopping journeys across adidas .COM and Flagship App.

You will contribute to the CX Browse & Decide pillar (Mid-Funnel), focussing on enhancing the Product Detail Pages (PDP) and Product Listing Pages (PLP) to improve engagement and conversion.

 

Your role will be crucial in optimizing the performance of these key site areas to elevate the consumer experience, accelerate business growth and support trading objectives. You will drive A/B testing, Personalization and Product Presentation enhancements across areas and tools such as: Outfit Shopping,

Product Recommendations, Audience Personalization & Segmentation, User-Generated Content (UGC), Content components, Filters, Merchandising, Product Ranking and more.

 

With a strong understanding of consumer behaviour trends and market dynamics, you will translate insights into actionable test proposals and optimization strategies to boost engagement, conversion and product sell-through.

 

As a champion of the ‘Consumer First’ approach, you will ensure that all business processes and decision-making will prioritize delivering the best possible experience for our consumers.

 

KEY RESPONSIBILITIES:

 

Ensure that both site and product presentation are continuously optimized to meet consumer needs while aligning with wider business objectives. Refine site experience and product presentation to meet consumer needs, drive inspiration, and increase product desirability. Analyse consumer behaviour and site performance data to identify opportunities for enhancement and inform strategic decision-making. Build hypothesis and conduct A/B testing and personalization experiments to refine your site areas, improve engagement and conversion rates. Ensure operational stability by proactively monitoring platforms, troubleshooting issues, and driving resolution with relevant stakeholders. Align tools and features with business priorities, ensuring they contribute to a seamless, consumer-first digital experience. Be a key insight giver for consumer behaviour, making data-driven recommendations to optimize site experiences across the EU organization while sharing best practices with Global and other Market teams. Support product, brand and commercial campaigns for your areas, ensuring that outputs are tailored to the needs of the local consumer, business and campaign plan.

 

KEY RELATIONSHIPS:

 

Digital Merchandising (Product & Category) Product Launch & Data Buying, Planning & Trading Marketing Activation CRM & Customer Service Analytics Site Operations Global Digital Product Global CRO Data Science Third Party Tools & Vendors

 

KNOWLEDGE, SKILLS & ABILITIES:

 

Entrepreneurial Mindset: ability to think strategically and take ownership, balancing brand positioning with revenue-driving initiatives. Data-Driven Decision-Making: ability to interpret complex data sets to inform strategic decision-making and optimize performance. Time Management & Organizational Skills: ability to prioritize workload, adapt to last-minute requests and manage day-to-day workload effectively. Planning & Process Documentation: ability to develop, document, and improve processes for scalability and efficiency. Technical Knowledge: proficiency in analytics tools such as Adobe Analytics (or similar). Familiarity with browser/server-side technologies is a plus. Stakeholder Management: proven ability to build strong relationships, negotiate effectively and influence both internal and external stakeholders to drive business outcomes. Communication Skills: English verbal and written communication skills, with the ability to translate complex information into clear, actionable insights across various functions. Creative Thinking: ability to think outside the box and approach challenges with innovation to enhance the consumer journey.

 

REQUISITE EDUCATION & EXPERIENCE / MINIMUM QUALIFICATIONS:

 

Minimum 1+ years of relevant experience in eCommerce or Digital. BA / BS in Merchandising, Marketing, Business or Business Development, Digital or related field (Master’s / Graduate qualification a plus).