Bangkok, TH
2 days ago
Assistant Manager - Digital Marketing
Ensure the digital marketing activities are aligned with the Corporate Marketing Strategy, and the Hotel Actions have been implemented where appropriate.Attend regular departmental digital marketing meetings and ensure departmental briefings and meetings are effective and conducted as necessary.Work closely with Revenue and Marketing communications team to ensure digital marketing strategies align with overall Sales Marketing strategies.Responsible for doing Digital advertising, platform localization, SEO, SEM, email marketing, OTAs, Review sites, mini-sites if applicable, and other ancillary revenue projects, etcCollaborate with partner agencies to develop annual business plans for hotel to ensure comprehensive strategic recommendations and ensure ROI goals are achieved for SEO, SEM, metasearch, mobile, and display activities.Work with Marketing communications to ensure digital communications is in trend and up to date compare to competitor set as well as platform requirement.Oversee monthly reporting – analysis and reporting of Hyatt.com, SEM,SEO, OTAs etc and overall website performance for hotel.Ensure the digital marketing activities are aligned with the Corporate Marketing Strategy, and the Hotel Actions have been implemented where appropriate.Attend regular departmental digital marketing meetings and ensure departmental briefings and meetings are effective and conducted as necessary.Work closely with Revenue and Marketing communications team to ensure digital marketing strategies align with overall Sales Marketing strategies.Responsible for doing Digital advertising, platform localization, SEO, SEM, email marketing, OTAs, Review sites, mini-sites if applicable, and other ancillary revenue projects, etcCollaborate with partner agencies to develop annual business plans for hotel to ensure comprehensive strategic recommendations and ensure ROI goals are achieved for SEO, SEM, metasearch, mobile, and display activities.Work with Marketing communications to ensure digital communications is in trend and up to date compare to competitor set as well as platform requirement.Oversee monthly reporting – analysis and reporting of Hyatt.com, SEM,SEO, OTAs etc and overall website performance for hotel.Bachelor’s degree in marketing or a relevant field.A minimum of 3-5 years’ experience in a digital marketing or advertising position.In-depth knowledge of various social media platforms, website analytics, and Google Ads.Experience working on campaigns for different digital marketing channels.Familiarity with the latest digital marketing tools and software.Experience in hotel industry would be an asset.Bachelor’s degree in marketing or a relevant field.A minimum of 3-5 years’ experience in a digital marketing or advertising position.In-depth knowledge of various social media platforms, website analytics, and Google Ads.Experience working on campaigns for different digital marketing channels.Familiarity with the latest digital marketing tools and software.Experience in hotel industry would be an asset.
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