**Job Description :** **Context/Scope:** _The role shall be based within the Luxury Marketing team under North RPC to undertake the Luxury Category’s regional & national customer marketing initiates aimed to deliver the strategic imperatives for growth of the Vol. Share & incremental NSV for the retained portfolio._ **Purpose of Position** _The Purpose of the role is to drive all luxury portfolio related interventions and executions at the cluster level by implementing the aligned growth lever activities with the objective to drive sales through various marketing interventions like consumer facing activations, brand visibility and events leading to business delivery and building the brands in the process across all channels._ **Decision Making Authority** **Decision Expected** **Recommendations Expected** _The Decision-making scope shall include –_ _1._ M&E reporting for all activations executed _2._ Brand Promotion Calander management _3._ Agency partners coordination and managing on-ground workstream _1._ _Agency selection for ensuring workstream is properly aligned_ _2._ _Outlet selections and brand fitment across activations_ _3._ _Channels segmentation based on strategy for the cluster & portfolio_ **_Financial Accountability_** **_(Budget/Revenue)_** _The role is responsible to aid the delivery of the Vol. & NSV growth of luxury portfolio in a team contributor capacity in alignment with the commercial Sales Team to drive cluster Revenue targets._ _The role will have a say towards ensuring the right way of implantation of the budgets devoted to each brand and work along with all the regional stakeholders to align key metrics of driving the growth drivers selected against each brand in the luxury portfolio. Basis the TTL spends, the profile will also be directly responsible for capturing a robust M&E to gauge ROI._ **_Market / Function Complexity_** _Haryana & Rajasthan Cluster Responsibility for Luxury portfolio across channels including deployment of New Brands added in the market._ **_Strategical Accountability_** The Strategic accountability is limited to executing out the plans towards building the most efficient Commercial Business plans in line with the organisation’s financial year’s strategy/ mission. Ensure adherence towards execution, leading to risk-opportunity analysis, business plan development and smooth partnering with on ground execution teams to drive best in class ROI. **_Leadership Responsibilities_** _Key Internal Stakeholders influencing the Role – Regional Cust. Marketing Teams, Sales Commercial Teams, HO Brand Teams_ _External Stakeholders – Creative Agencies_ **Top 3-5 Accountabilities** **Area** _(time spent: total = 100%)_ **Level** _(Full, Partial,_ _Supportive)_ **Key Accountabilities** _30%_ _Full_ · _Budgeting Adherence_ · _Business Performance tracking & evaluation_ · _Insights over the on-going Campaigns_ _40%_ _Full_ · _On – Ground Connects_ · _Market Visits_ · _Stakeholder Relationship Management_ · _On ground Emerging consumer trends assessment for planning_ _30%_ _Full_ · _Business Performance Reports & presentations to leadership_ · _M&E Evaluation_ **Qualifications and Experience Required** _Master In Business Administration_ _At least 3 years of Work Experience across Brand/Trade Marketing/GTM understanding. Prior FMCG/Alcobev experience is desirable._ _Master In Business Administration_ _At least 3 years of Work Experience across Brand/Trade Marketing/GTM understanding. Prior FMCG/Alcobev experience is desirable._ **Succession Plan Opportunities** _Key Account Manager/ Brand Manager_ Diversity statement Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. **Worker Type :** Regular **Primary Location:** RPC Gurgaon **Additional Locations :** **Job Posting Start Date :** 2024-10-30 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)