Assistant Manager - SFMC Campaign Specialist
IBM
Configure and set up marketing campaigns in various platforms, ensuring accurate implementation.Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences.Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows.Implement tracking parameters for campaign performance measurement and analysis.Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues.Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems.Monitor and optimize campaign setup processes for efficiency and effectiveness.Stay updated on platform updates and best practices for campaign setup.Provide support and training to marketing teams on campaign setup tools and processes.
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