As Integrated Media person, you will identify, evaluate and define the media strategy and control the execution of same for assigned PODs under A.in. You will be responsible for planning, executing and measuring the performance of our marketing campaigns in India. You will create marketing campaigns that are deployed across multiple mediums including television, print, digital, out-of-home, email, print, events, B2B and affiliates to reach our target segments for brand building and to drive demand.

Key job responsibilities
Drive demand for Amazon Products and Services by planning and executing different offline and online marketing campaigns with different stakeholders across the organization as well as external agencies
Improve the performance of all call to action mediums.
Find new avenues for generating demand through marketing techniques.
Develop, execute, and analyse creative test plans for different marketing channels and iterate through these to achieve the best possible performance.
Synthesise, analyse and report marketing campaign metrics.
Ability to develop creative, content and collateral with the right messaging
Ability to use hard data and metrics to prioritize marketing investments by channel and market segment.