Job Description :

About this role

We are seeking a highly motivated and experienced Omnichannel CRM Assistant Manager to join our dynamic team. As a successful candidate, you will be accountable for developing and implementing comprehensive CRM strategies across multiple channels to enhance brand loyalty, improve consumer experience, and drive business growth.

You will be responsible for:

Omni-channel CRM Strategic Planning

Develop and execute omni-channel CRM strategies and yearly plan across multiple platforms and consumer touchpoints.Collaborate with brand teams, commercial channels, and cross functions to develop a competitive plan and set up the omni-channel CRM membership benefits system.

Omni-channel Full Model Membership Design and Operation Management

Recruit and retain quality member assets across multiple commercial channels and consumer connection touchpoints.Based on international spirits business model, design full model CRM loyalty program and drive consumer lifetime value growth.Formulate and execute omni-channel membership communication strategies, using efficient approaches to retarget and enhance member lifecycle management.Design project measurements and manage membership operation performance with result-driven mindset.

Brand Membership Experience Design and Community Management

Recruit and retain brand quality member assets via brand integrated marketing activations.Based on consumer insights, build and cultivate core consumers’ community to enhance brand awareness, brand education, brand loyalty, and brand contribution to business.

Social Commerce Platform Membership Operation

Develop and implement E2E membership experience strategies specifically tailored for the Douyin, Red and other social platforms.Leverage platform features and user behavior data to enhance member interaction and conversion.

AI-driven Digital CRM Innovation:

Explore and apply AI technologies in digital CRM operations.Drive innovation in membership operations using data analytics and AI tools.

Compliance and Risk Management:

Ensure all CRM activities comply with regulatory requirements and company policies.Identify and mitigate operational risks.

Experience / Skills Required

To be successful in this role, you will need:

Must have experience in Social CRM, preferably with experience in Omi-channel CRM management and digital campaign.Hands-on experience directly managing WeChat Membership Mini Program or similar platforms.Strong knowledge of the omni-channel CRM ecosystem, digital trends and market dynamics.Proven track record of successful membership program management.Data-driven with excellent analytical and problem-solving abilities.Exceptional negotiation, communication, and stakeholder management skills.

Working with Us

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

About Us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.

Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people. We're looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.

Feel inspired? Then this may be the opportunity for you.

Worker Type :

Fixed Term Contract (Fixed Term)

Primary Location:

Shanghai

Additional Locations :

Job Posting Start Date :

2025-02-13