Primary Function

Responsible for growing the business by creating/enhancing   products   that   would   best   fit   the requirements of the target market. Responsible for instituting relationship-building and retention consumer programs to achieve  the brand’s target revenues Responsible for establishing and developing programs that would educate consumers on the brand’s message Safeguards brand’s profitability  A&P. Handles smaller regional neighborhood activations from conceptualization to implementation Provides assistance in the timely execution of below-the-line activities and in-store promotional efforts of the brand Helps the Product Manager and the Group Product Manager in coordination with counterparts in other business units as to other brands’ marketing support for the product Aides in gathering data and drafting of documents to support successful flow of new product launches in the innovation funnel

Key Duties

Coordinates with 3rd party agencies and cross functional team to ensure timely delivery of all marketing materials and activities / events sponsorships Works closely with business development team and their partners to ensure implementation of marketing programs Processes requirements for payment of partners and agencies  used in marketing activations Following up with design/creative agencies regarding On-Time-In-Full (OTIF) delivery of packaging and other advertising materials Collaborates with suppliers of merchandising collaterals regarding production timelines and schedule of delivery Conducts trade checks to spot on-going promotions, merchandising efforts and new products of competitors Supports in execution of company-wide internal programs of the brand Aides in rolling out of trade programs to incentivize performing partners and to provide corrective measures for partners not operating within standards

Other admin and marketing-related tasks given from time to time