The Role Overview

Serve as the Brand Strategist & Brand Marketer responsible for Product (core and new launches of new categories and holiday assortment), Consumer Journey, all Marketing activity (data/results focused).

 

Reporting Relationships - Reports into SVP Marketing.

 

Key Responsibilities

Lead the 360 consumer and brand strategy for Charlotte Tilbury. Planning and implementation for both newness and core products inclusive of but not limited to media, creative, strategic brand partnerships. Special focus on new categories and Holiday assortment. Partner closely with Global Marketing, serving as the North America expert on market dynamics, insights, and ensuring all launches and activities are synced with NA consumer centric needs. Partner with all cross-functional teams to market and promote product launches and 360 brand initiatives (Digital, VM, Trade, PR, CT.com, Sales & Education, Finance). Lead x-functional task forces that guide the successful development and launch of brand programs. Be an advocate for the brand to global in driving content updates for all parts of business. Lead and own market research and insight initiatives for North America in conjunction with global partners (Key point of contact for NA market research agency) - leveraging data to craft compelling high impact marketing strategies. Develop the brand media strategy around Holiday (NPD/core) and new categories. Continually optimize budget spend and performance. Oversee analysis on the success of NPD launches and hero performance, as well as of the total portfolio including by segment, channel and SKU to identify trends and opportunities. Lead the IBP Process (Integrated Business Planning) for product forecasting – Partnering closely with Demand Planning and Commercial on forecast generation to offer guidelines based on market trends, internal performance and competitor benchmarks. Drive add/delete process with Sales planning team for entire category. Conduct portfolio analysis to drive recommendations on SKU strategy, discontinuations, gaps in market, opportunities. Work closely with Global Product & Marketing teams to ensure proactive planning for 3-5 years out, analyzing white-space opportunities as well as responding to market trends. Keep pulse on competitive benchmarks in the market, guiding the Global Marketing team to identify NPD opportunities.

 

Leadership and Development

 

Manage and develop a team of 4, ranging in level from Coordinator to Director.

 

Key Constituents

Internal x-functional teams – Global Marketing, Trade Marketing, Commercial, Field, VM, PR, Influencer, Finance, Sales & Education, CT.com. External media agencies, and other creative partners/agencies.