At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

 

Asso. Dir., DTC Business Innovation 

 

YOUR TASKS AND RESPONSIBILITIES

 

The core responsibility of the DTC Business Innovation Designer is to build, operate, and continuously optimize a consumer/patient-centered DTC digital business model and operational system, as well as a matching DTC business evaluation system and data network, based on profound consumer insights and omnichannel customer journey design. The ultimate goal is to empower measurable business growth. The role involves 4 core work modules: 1) Continuous research and insight extraction of consumer unmet needs based on the omnichannel user journey; 2) Development and optimization of DTC business models and operational strategies based on the brand’s omnichannel growth strategy; 3) Design of a comprehensive DTC business evaluation system and data analysis framework (including channels such as social media and E- commerce); 4)Continuous optimization of DTC business operations and empowerment efficiency, along with producing evaluation results.

 

WHO YOU ARE

 

More than 10 years of experience in the pharmaceutical & healthcare industry, including the experience in the management of the omni channel market (in-hospital & ex-hospital), the experience in the management of digital and ecosystem partnership innovation projects, a deep understanding of the needs and operation mode of Internet digital partners, and the experience in brand management of the Central Marketing Department is preferred Master's/MBA degree or above Ability to communicate effectively in written and oral English Having experience in multinational pharmaceutical company headquarters is better

 

YOUR APPLICATION

If your background and personal experience fit this profile, please send us your complete application at www.career.bayer.cn If you have any recommendations, please kindly send mail to cnreferral@bayer.com
 

 

Location:                   

China : BeiJing : BeiJing || China : ShangHai : ShangHai 

 

Division:

Pharmaceuticals 

 

Reference Code:

835049