The Associate Digital Marketing Manager, Lead Generation is responsible for helping plan and execute digital marketing campaigns for our global commercial business. The successful candidate will be a passionate, creative digital marketer with a proven track record of launching digital campaigns that drive measurable results. The campaigns you will develop will drive global awareness and qualified leads for our sales team via the global B2B websites.
This is a hybrid position based out of our Global Support Center in Rosemont, IL. M/F remote and T-Th are in-office collaboration days #LI-Hybrid
Life Fitness / Hammer Strength’s Associate Digital Marketing Manager, Lead Generation will be responsible for:
Website Optimization
Build page layouts, edit text, images/videos, and information displayed on all global B2B websites in compliance with web usability and accessibility standards
Collaborate with Global Product Marketing, Content, Segment, Local Marketing, Service, Sales teams to develop new or update existing web content that will attract and build a trusted relationship with commercial customers (Health Clubs, Hospitality, Professional & Collegiate Athletic Programs, etc.)
Collaborate with web dev agency for regarding site updates and bug fixes
Create and optimize product detail pages assigned to your customer segment to effectively tell the brand, product, and customer-benefit story to maximize conversions
SEO/GEO (Generative Engine Optimization) Strategy
Perform keyword research, content gap analysis, competitor analysis, content, and technical audits of commercial websites
Monitor and report on organic website performance, including the growth of implementing on-page and off-page SEO recommendations
Develop and execute GEO strategies to optimize AI-generated content for better engagement and relevance
Stay up to date on SEO/GEO trends (voice search, AI and machine learning, UX) and the competitive search landscape
Channel Optimization & Testing
Optimize and maintain LF / HS YouTube channels based on best practices
Ongoing campaign optimizations, including ad, landing page testing and execution and analysis of A/B tests
Work with various analytics and data sources to track and analyze campaign effectiveness to determine ROI and go-forward plans
Support by testing and evaluating creative, data-driven campaigns to move users through the full funnel via paid channels including SEM, display advertising, retargeting and paid social
Campaign Development
Collaborate with and support the Digital Marketing Manager on marketing initiatives targeted toward growing Life Fitness's commercial customer footprint
Develop expertise in the commercial customer segments (Health Clubs, Hospitality, Professional & Collegiate Athletic Programs, etc.), their needs, challenges, influences and preferred digital “hangouts”
Collaborate with global marketing team to tell consistent brand and product story to target customer segment across international markets
REQUIRED QUALIFICATIONS:Bachelor's degree in marketing or a related field
3+ years of digital marketing experience with a focus on SEO
Proficiency using Kentico or similar content management systems
Proficient in SEO tools like SEMRush, AHrefs, Screaming Frog, or Moz
Skilled in Google Suite (GA4, Tag Manager, and Search Console) with a strong data-driven mindset
Experience in content marketing and inbound marketing for B2B businesses
Strong communication skills (written, verbal, and presentation) with a proven ability to share information effectively across teams
Able to adapt in fast-changing environments, take risks, and explore new approaches to drive innovative solutions
Comfortable working across multiple time zones and managing multiple projects and deadlines
Proficient in Microsoft Office Suite
PREFERRED QUALIFICATIONS:Familiarity with AI tools like ChatGPT or Gemini
Experience writing website copy
Knowledge of social media platforms
Experience working with creative agencies and coordinating marketing efforts
Understanding of paid media performance (SEM, display ads, retargeting, paid social)
Passion for the fitness industry or knowledge of fitness products
Global marketing experience
At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $68,600 - $97,600 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location.Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.
Want to take the next step in your career?Life Fitness/Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.
Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.
There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “lifefitness@myworkday.com” for U.S. opportunities.
Life Fitness/Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.