REMOTE, United States, USA
6 days ago
Assoc. Product Marketing Manager
We are looking for a product marketer that is curious, a self-starter and ready to roll up their sleeves to make an impact on the Numerator business. As an Associate Product Marketing Manager, you will help grow Numerator's revenue by becoming a trusted partner of product management, sales, marketing and services teams through your knowledge of our products, deep customer/prospect understanding, and ability to distill crisp value-oriented stories from complex information. As Associate Product Marketing Manager, you will help grow Numerator revenue by providing: Customers with clear, compelling information on products Sales with the required positioning, training, sales tools and customer tools Marketing with information on our products and product-related materials to support our integrated marketing plans Product teams with partnership on developing product positioning, communications and program materials What You’ll Do: Partner with cross-functional stakeholders to help develop and execute the go-to-market strategies for new products and product enhancements Develop product messaging that differentiates new products from others in the market Create product content such as case studies, videos, website copy, social ads, and blog posts Communicate the value of new products to the sales team and develop sales tools that facilitate the selling process Brief other marketing teams on product development and new products Own existing customer communication (e.g., for new features/functions, sunsetting, etc.) and partner with customer success on training as needed Do primary research on competitor messaging and work with product management to understand competitive product and service offerings, acting as needed Speak and present about products to external and internal audiences as required Manage sales enablement platform to maximize discoverability and usage of sales collateral Manage external product perception e.g., in product review forums (G2Crowd) Collaborate with the marketing team to plan industry events and product roadshows
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