Philippines
45 days ago
Associate, Events and Livestream-BGC
Team and Role Introduction
The role is fully integrated into the Buyer Operations team, the team that manages overall traffic, guided shopping and campaign performance to understand customer journey and optimize the experience

Key Tasks & Responsibilities
LazLive Channel and Campaign Operations
The role is fully integrated into the Buyer Operations team, the team that manages overall traffic, guided shopping and campaign performance to understand customer journey and optimize the experience

Platform Operations & Campaigns
- Oversee the day-to-day operations of the LazLive channel, optimize pages and sessions, as well as monitor performance to make improvements
- Handle the traffic asset/placement allocation dedicated for LazLive sessions and ensure proper set-up of the same in coordination of agents/merchandisers
- Development and execution of LazLive-wide and presenter specific campaigns to increase viewership, engagement and sales via livestream
- Work with cross functional teams such as Platform events, Onsite campaigns, Marketing, and regional counterparts to increase overall channel viewership and awareness of LazLive
- Work with local and regional teams for product enhancements and testing, as well as cultivate strong connections with presenters to gain insights to improve the platform

Management of Seller Presenter Pool
- Day-to-day coordination with internal teams and appointed external agency/ies regarding programs, projects, and initiatives
- Conduct quality checks with the team, develop and implement community guidelines to ensure session quality of User Generated Content (UGC)
- Work with Key Account Managers to on-board new Seller presenters on LazLive via pitches
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