Overview:

Associate Brand Marketing

Permanent, full-time

Mississauga, hybrid, 3 days/week

Keurig Dr Pepper (KDP) is seeking a dynamic and results-driven Associate Brand Manager to join the Dr Pepper, Crush, and Schweppes brand team in Canada. The successful candidate will be responsible for developing and executing brand strategies, managing marketing campaigns, influencing the innovation pipeline, and driving brand growth in the Canadian market through best-in-classexecution.

RESPONSIBILITIES

At KDP, our Associate Brand Managers are leaders who have challenger mindsets. They put the consumer at the heart of everything they do, and they lead with a General Management approach. This role includes:

Brand Strategy Development: Develop and implement comprehensive brand strategies for Dr Pepper, and Schweppes to achieve business objectives and drive market share growth.Marketing Campaign Management:Work collaboratively with integrated agency team to bring to life strong through the line campaigns, ensuring strong return on ad spend (ROAS). Develop and maintain performance reports to track the effectiveness of marketing activities and measure ROI.Market Analysis: Conduct market research, leverage and analysis data ( (AC Nielsen, Consumer Research, Insights, Financials, Customer POS etc) to identify consumer trends, competitive landscape, and opportunities for brand growth. Use insights to inform brand strategies and marketing initiatives.Budget Management: Manage budgets, timelines, and resources effectively to ensuring we are driving growth and delivering on commitments through strong P&L management. Cross-Functional Collaboration: Work closely with cross-functional teams, including sales, innovation, finance, and bottler partnership to strong collaborative execution of brand plans. Innovation:Influence and lead the innovation pipeline for the ABM’s respective brands, including but not limited to business case development, packaging, and launch plans.

REQUIREMENTS 

University Degree in Business and/or Marketing2-3 years’ experience in product and/or brand management, preferably in the food and/or consumer product industriesExperience with product and packaging developmentExperience with marketing project management and coordination within a companyExperience in working as part of a cross-functional team. 

SKILLS 

A passion for the consumer, a drive for excellence and a mindset of continual learningGood communication and presentation skillsStrong project management, time management and organizational skillsProficiency with Microsoft Office (Word, Excel, and PowerPoint)Attention to detail and qualityAnalytical and critical thinking skillsIndependent and dynamic, enjoys and does well working in a teamGoal and results-orientedAbility to work in a constantly changing, fast-paced work environment 

Join our team and be a part of something more. Grow your career with us and join a unique culture that’s proud of its integrity, innovation, and growth.

Keurig Dr Pepper Canada is a leading multi-national beverage company, with offices all over the world and across Canada.  From coast to coast, Keurig Dr Pepper Canada offers a beverage for everyone, for every occasion and for all Canadians. Because of the global and national scope of the role we are recruiting for above, as well as the cross functional needs required of this role, we have determined that French & English language (written and spoken) are required. We have further evaluated that the English knowledge already required from other employees is insufficient for the performance of the duties requiring the knowledge of English and that the number of positions for which we require such knowledge is the smallest possible to ensure the effective accomplishment of our mission.

Responsibilities:

Qualifications:

Keurig Dr Pepper (NASDAQ: KDP) is a modern beverage company with a bold vision built to deliver growth and opportunity.  We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop.  We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.