Minneapolis, MN, 55405, USA
39 days ago
Associate Brand Manager - Back to Nature
Back to Nature is on a mission to bring consumers super tasty remakes of America’s classic snacks with quality, simple ingredients. We helped plant the seeds of the natural foods movement in the 1960s and are reigniting the brand for a new generation of snackers. Our brand is ready for its next phase of growth driven by our dedicated Back to Nature team with the support & resources of the Barilla Group, a multinational expert in delicious, quality food. We believe that the best snacks are made by happy people. Our collaborative team is building a unique culture focused on driving success while making employee well-being a top priority. We were recently awarded Great Place to Work certification with 95% of our employees stating that they have excellent work-life balance. We are proud of how we support our hard-working employees through strong benefits that align with our values. In the spirit of achieving high levels of employee satisfaction and productivity, we don’t cap paid time away from work, provided job performance remains acceptable. In addition, we proudly offer competitive health and wellness benefits along with provide leave policies that allow for taking the time you need, when you need it. Job Purpose We are looking for an Associate Brand Manager to join our rockstar marketing team and play a key role in driving brand growth! The ABM role is responsible for assisting in the management of the core brand portfolio to drive profitable growth & generate brand excitement. The position requires critical thinking, collaboration, solid analytical skills, project management and effective communication. As a key contributor to the Back to Nature marketing team, the Associate Brand Manager is responsible for portfolio strategy, annual brand plans, demand planning, marketing budget management, shopper marketing and margin expansion plans. How the Role Will Measure Success + Assist in the development of annual marketing plans + Own margin expansion initiatives including cross-functional leadership + Lead development of shopper marketing plans and execution in collaboration with Sales + Act as a business owner by providing actionable data insights to keep team informed of business performance, problems/opportunities, industry trends/changes and competitive activity. + Plan and execute annual tradeshows including Expo West + Manage various marketing tools including but not limited to Nielsen, SPINS, Syndigo, IX-One, NCH and GS1. What You Will Bring to the Table + Strong team player who collaborates well with others & operates with an entrepreneurial mindset + Ability to quickly adapt, demonstrating flexibility in a fast-paced and ever-changing work environment + Problem-solver who is comfortable with ambiguity + Proactive self-starter with sense of urgency to achieve results + Eagerness to learn new things and take direction + Ability to synthesize brand performance data and pull actionable insights + Solid familiarity with marketing fundamentals and analytical tools (Nielsen, SPINS, etc.) + Strong project management skills & proven success leading cross-functional teams + Fundamental understanding of other functions that impact the business P&L + High degree of personal integrity and work ethic + Bachelor’s Degree required, preferably in Business or Marketing + Minimum of 3 years of Brand Management experience in a CPG environment; food industry preferred Additional Expectations + Minneapolis-based preferred; hybrid work environment + Ability to travel up to 15% + References are required. Barilla is an equal opportunity employer. It is the policy of Barilla to prohibit discrimination and harassment of any type and to afford equal employment opportunities to employees and applicants without regard to race, color, religion, gender, national origin, age, disability, genetic information, veteran status, or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Other classifications include, but are not limited to, family status, health status, multicultural differences, political ideas and sexual orientation and identity.
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