Position Title: Associate Brand Manager Potato
Position Type: Regular - Full-Time
Position Location: Oakbrook Terrace
Requisition ID: 34232
About the role.
In every role, McCainers are ambitious, curious, and interested in helping each other create good work experiences. We think about the customer and make doing business with McCain easy.
The Associate Brand Manager, US Retail Marketing, Potato Brand & Private Label is a critical member of the North America (NA) Marketing Team at McCain who is a key player in developing and executing annual and mid-range portfolio and marketing strategies to deliver the 2030 Plan for the channel, unlocking profitable growth. Responsible for delivering all aspects of the marketing mix to drive consumer demand, this person will act a key partner to sales, innovation, marketing operations, go-to-market, insights, and other functional groups within the organization to meet portfolio business objectives. The ideal candidate is a proven up and coming consumer marketer – a solutions-oriented, forward thinker with a strong commercial lens, sound technical marketing skills, experience leading cross-functional teams and developing talent. Fueled by a passion for the consumer, the customer, and the category, the Associate Brand Manager, US Retail Potato Private Label will deliver profitable sales and market share growth with the goal of growing and transforming the business and the category.
Fueled by a passion for the Retail consumer, customer and category, this role will deliver profitable sales and market share growth with the goal of growing and transforming the business and category.
Accountabilities:
Qualifications:
3+ years of Marketing/Brand Management experience with P&L ownership within the Consumer Packaged Goods industry in food. Working knowledge of principles, concepts, strategies and techniques relating to Retail marketing. Strong commercial acumen and financial know how in the food CPG spaceAbility to understand entire value chain and where commercial can drive efficiencies and effectiveness Strong ability to influence people and build strong relationships with both internal and external stakeholders and customers.Experience working strategically and operationally, and adapt to fast paced, ambiguous environments while maintaining accountability.High degree of tenacity and persistence to get actions completed on schedule with a hands on approach when needed.Highly organized with premium analytical skills, strong attention to detail, and a track record of translating data into insights and action.Proven track record in delivering several complex projects at a timeAdept with project management fundamentals with Stage-Gate process understanding to drive decision-making with gatekeepers
Skills:
Marketing Strategy and Foundations
Strategic thinker and contributor who can drive category and volume growth developing where to play, how to win, what to do marketing, brand, and portfolio strategiesBias for leading with consumer insights, a demand-driven stance on the business, and an understanding of category & industry trends and intelligence — bringing teams along to win internally and in the marketplaceA strong foundational understanding of marketing mix fundamentals
Commercial and business management acumen
A strong commercial acumen required to manage the channel P&L to achieve financial goals (top and bottom-line), aligning and prioritizing work to deliver against KPIs and owning and executing strategic initiatives in line with goals (e.g., portfolio simplification, optimization, etc.)Robust understanding and ability to report on the key drivers for the brand / category through financial knowledge of the SKUs under their portfolio and their contribution to the business.
Profitable portfolio management
An ability to initiate portfolio mix optimization, portfolio analysis, price pack architecture, profitability, sourcing and pricing initiatives.
People & Culture
Lead and influence cross functional teams to ensure all team members are motivated, have clear goals and are vested in delivering the plansStrong ability to build rapport, with the aptitude to influence others towards a common goal. Upskill and mentor the brand/product team in knowledge of principles, concepts, strategies and techniques relating to brand management and marketing
About the team.
The North American US Retail Potato Team is an integral part of McCain, dedicated to scaling the business and building the brand, highlighting our differentiated products to our retail customers and consumers. Our experienced team blends creativity with data-driven insights to craft compelling stories and campaigns that resonate with our target audience. As the Associate Brand Manager, US Retail Potato, you would report to the Senior Brand Manager, working on the French fry/potato portfolio, including private labels. You will run monthly business update reporting and share it with the cross-functional teams. You will have a collaborative spirit, working with all facets of the Commercial team, including the Go To Market Hub, sales, insights, sensory, finance, quality, and R&D teams, as well as regional and Global leadership as the voice of the target consumer/shopper. You will own the monthly process for tracking and reporting on the brand marketing budget to ensure we track to plans. McCain is embarking on a transformative journey to build a world-class culture with newly defined leadership principles and practices to achieve transformational growth. Our principles can be summarized as four concepts: We are customer-obsessed. We think big and plan ahead. We act like owners and bring out the best in our people.
About McCain.
At McCain, we’re feeding the world: from French fries to cakes, we contribute to the important role food plays in people's lives. That’s why we’re dedicated to ensuring our core values—Family, Authentic, Trusted, and Quality—shine through every day. As a privately owned family company with over 60 years of experience, a presence in more than 160 countries, and a global team of 22,000 people, our values and culture are at the heart of everything we do. We believe that we can work together, along with our business and community partners, to bring sustainable growth and positive change today, tomorrow, and for generations to come. Join us and see how you can MAKE IT at McCain!
Leadership Principles.
Our principles, each with related practices, guide our actions across the organization. Together, they address how McCain interacts with our customers and employees, and how we work as individuals and collectively to find success. While each role adheres to the Leadership Principles, individual roles may focus more on a specific principle or principles.
We are customer obsessed. Customers are our starting point. By understanding their needs and leveraging data and consumer insights, we drive mutual success.
We think big and plan ahead. Through ambition, curiosity, and smart risks, we can accomplish goals, refine processes, and innovate to scale success.
We bring out the best in our people. We create safe spaces for our people so that trust and empowerment come naturally. Inclusion is about listening first, showing humility, and working together.
We act like owners. Together, we clear obstacles and do the work that makes us all successful and proud to be part of McCain.
The McCain experience.
We are McCain: this statement is about our power collectively and our importance individually—your impact is a significant part of the business. Our winning culture focuses on authenticity and trust so we can always bring out the best in our people. Here, you have the opportunity to learn, grow, and thrive while being yourself. Join our team to see why we’re better together.
#LI-Hybrid
Compensation Package: $81,600.00 -$108,900.00 USD annually + bonus eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education/training, and other organizational needs.
Benefits: At McCain, we’re on a mission to create a winning culture that puts employee safety and wellbeing at the heart of what we do, every day. We understand and appreciate that each person’s needs are unique and ensure our benefits & wellbeing programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Wellbeing programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned to country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit details available during the application process.
Your well-being matters to us, and we’re here to provide you with the necessary resources to support you in being your best self at work — and at home.
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Privacy Policy
Job Family: Marketing
Division: NA Potato
Department: Marketing US - Retail Potato
Location(s): US - United States of America : Illinois : Oakbrook Terrace
Company: McCain Foods USA, Inc.