In this dynamic role, you’ll collaborate with cross-functional teams to develop and execute strategic marketing plans, manage advertising and promotional campaigns, and leverage data-driven insights to drive brand growth. From overseeing media execution to optimizing creative content, you'll play a key role in shaping the brand’s success in a fast-paced, competitive industry. If you thrive on creativity, analytics, and digital media and want to make an impact with a world-class spirits company, this is the perfect opportunity for you. **Meaningful Work from Day One:** Fuel your passion for brand building as an Associate Brand Manager on Brown-Forman’s USA and Canada Tequila Brand Team. **What You Can Expect** : + Support the Brand Manager in the development and execution of marketing plans, including market research, business performance, competitive analysis, and consumer insights. + Assist in the management of advertising and promotional campaigns, including creative development, media planning, and budget tracking. + Collaborate with cross-functional teams, including sales, finance, insights and operations, to ensure alignment and successful implementation of marketing initiatives. + Track and translate analysis on the business into recommended marketing actions, including advertising, promotion, product, pricing and retail programs + Track and analyze key performance indicators to measure the effectiveness of marketing programs and recommend optimizations. + Lead, Paid & Owned Media Execution Oversight + Media Oversight: Lead execution and deployment of paid and owned media, including custom content, influencer campaigns, email, and social media. Conduct QA for all paid media campaigns and guide media plan development. + Creative Compliance & Deployment: Ensure creative complies with guidelines, manage content mapping, and oversee adaptations of existing creative. Lead the creation and updates of Dotter QuickShops. + Performance Support: Support media performance reporting and optimization, provide feedback, and develop executive summaries for leadership teams. **What You Bring to the Table** : **Education:** College/University (Bachelor's or Equivalent); Marketing, Business or similar. **Experience:** Experience: At least 2-3 years of proven brand-building and marketing success stories. + **Analytical Skills:** Ability to gather and interpret data to inform marketing decisions. + **Communication Skills:** Strong written and verbal communication skills to effectively collaborate with internal and external stakeholders. + **Creativity:** Ability to generate innovative marketing ideas and solutions. + **Digital/Social Media Acumen** : Understanding of digital and social media platforms and how to leverage them for brand building. + **Project Management Skills:** Ability to manage multiple projects simultaneously and meet deadlines. **What Makes You Unique** : **Education:** Masters Degree (M.A., MBA or Equivalent); + Spirits/beverage alcohol industry experience preferably with off-premise experience. + Strong understanding of digital/modern media marketing including CRM, social media and community management. + Strong financial acumen, including budget management and ROI analysis. + Experience with multicultural marketing. Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Business Area: Americas Division Function: Marketing City: Louisville State: Kentucky Country: USA Req ID: JR-00008388