Harnessing the power of the modern media landscape to drive one-to-one consumer engagement at scale, Publicis Media creates value for clients through global media agency brands and scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content.
Job Description• Establish good relationships with senior clients by engaging them at the business level.
• Leverage good relationships with business partners (e.g. creative, media owners), hence the ability to obtain updated information that contributes to the work objectives, value-add to clients.
• Establish partnership processes with business partners (e.g. rules of engagement).
• Establish rapport and understanding with senior business partners and ensure clear documentation on all communications.
• Maintain regular WIPs, dialogues, and reviews to ensure effective work processes with Group Head
• Undertake key initiatives/business solutions in tandem with clients' goals, business objectives, and priorities.
• Resolve major ad operations issues with publisher partners or creative partners.
• Guide and troubleshoot for the team on advanced application usage.
• Drive technology advancement mindset internally and externally and exploit the potential of 3rd Party Technology to improve and streamline processes wherever possible.
• Proactively disseminate POV to clients and draw relevant implications to the clients' business.
• Evaluate the strategic implications of media/ industry/brand developments and identify opportunities & threats to businesses (short to long term)
• Provide team vision, direction, management, and support to individuals within the digital unit
• Demonstrate appropriate behavior to uphold the company's image, reputation, and credentials.
• Identify new business opportunities.
Qualifications• More than 8 years’ experience as the senior contact on key accounts that the main services focus on digital media plans and key tactics
• Demonstrated ability to navigate and manipulate large data sets to create and translate insights into compelling presentations
• Strong client management/consultative experience both presenting and resolving issues.
• Extensive experience leading and managing technical projects, including problem-solving, strategic technology roadmaps, and implementation
• Extensive experience leading and managing marketing analytics projects from ideation through completion
• Strong critical thinking and problem-solving skills – demonstrated ability to mine data for relevant and actionable insights
• Solid written and verbal communication skill with the ability to communicate/translate complex concepts to a non-technical audience
• Strong understanding and experience with digital media buying, KPI development, and technology practices during campaign planning and execution
• Results orientations with strong independent and team project management and time management skills
• Experience proficiency with Microsoft office suite, especially with Excel and PowerPoint
• Experienced proficiency with digital marketing technology, especially ad servers, tag management systems, brand study partners, verification technologies; experience or orientation to learning new software packages and methodologies (social media tools, data visualization etc.), data analysis techniques and applied statistics required
• Strong quantitative /analytical skills and able to drive forward thinking while demonstrating critical thinking and problem solving
• Significant experience at all levels of agency-client relationships
Additional Informationhttps://www.starcomww.com/