**Company description** At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible. As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven. **Curious** - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes. **Open** - We value diverse perspectives and new ways of working. **Driven** - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence. If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you. Let's shape the future together. **Overview** The Analytics Associate Director is a key driver of insight and strategic thinking. The primary responsibility of the Associate Director is to provide analytics-based strategic insights and directions to aid in the development of media and communications initiatives. This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline and online media. The candidate must have a proven track record in data-rich analyses and be a team player. A ‘roll up the sleeves’ approach is mandatory and a ‘get it done’ attitude is a must. Specific responsibilities include coordination between the research, analytics, and media teams to ensure high quality analytical projects are effectively delivered. Successful candidates will be multi-dimensional ‘rising-stars’ who are able to employ complex problem-solving skills and are able to communicate these succinctly to a broad client and media stakeholder audience. **Responsibilities** + Build strong relationships with internal stakeholders, facilitating synergy between the planning and activation functions that manage day-to-day client business + Drive a culture of ‘always-on’ data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning and activation + Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to + Have experience and expertise in how to intersect consulting skills, data, advanced analytics, and marketing strategy to drive and improve clients’ business results + Consult with senior client marketing and business leaders to define and answer most important business questions + Advise on how to best leverage media and marketing investments to drive business results + Work collaboratively with the network to provide the client with thought leadership, and leverage it to create meaningful and measurable marketing experiences + Underpin client marketing processes with ‘big picture’ measurement frameworks and KPIs that will be used to evaluate experiences and specific plans, campaigns, or investments across paid, owned, and earned media environments + Keep abreast of evolving media landscape, including research and emerging trends to provide insight to both media teams and client (as required) + Guide and work closely with the planning teams and the client teams to deliver on “data-driven” marketing investment decisions (how much, where, when, which channels, etc…) + Create and manage deliverables against detailed project plans that align expectations with actionable outcomes + Provide a high-value consultation layer on top of analytics deliverables + Consult with client media teams to align on the strategy, implementation, and measurement plans for all key accounts + Determine the best means of communicating analytical insights to clients that ensures understanding of results and application of the analyses is applied + Build presentations providing clear analytics story – why the work is important, the truths that the analytics reveal, and the actions that should follow the analysis + Build the profile of Analytics within the agency by packaging and evangelizing best in class client work **Qualifications** + Minimum 7 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand. + Extensive experience with Campaign Manager and website analytics tools such as Google Analytics or Adobe Analytics + Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clients. + Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.) + Experience in a cross-functional team environment with agency experience a big plus + Strong understanding of contemporary marketing analytics, advertising technology and research techniques, as well as an innovative vision on how the practice should evolve to keep pace with the ever-changing marketing environment + Experience managing a team of 2+ people: hiring and developing talent, training, conducting appraisals, as well as performance management. + Strong client management/consultative experience with both presenting and resolving issues + Extensive experience leading and managing marketing technology projects from ideation through implementation + Strong critical thinking and problem-solving skills – a demonstrated ability to mine data for relevant and actionable insights + Strong understanding and experience with digital media buying, KPI development, and technology practices during campaign planning and execution + Demonstrated experience with programmatic audience buying concepts and execution + Powerful leadership qualities, as will be required to lead external and internal resources into new marketing effectiveness territories + Strong attention to detail, and be able to quality-check their teams’ work to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams + Strong management capabilities, both operationally (as well as strategically) to ensure that guidance is given to all teams on how to enhance the product as the account matures) + Outgoing and able to integrate with fast-paced planning and activation teams + Able to cultivate excellent relationships with technology and research partners + Ability to meet deadlines in a fast-paced environment + Hands-on, problem solving abilities – “can do” approach (someone who is a thinker and a doer) **Additional information** Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com . All your information will be kept confidential according to EEO guidelines.