Atlanta, Georgia, USA
5 hours ago
Associate Director, Data Intelligence

Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Job Description

Data Strategy

Able to systematically identify key issues and objectives to prioritize for internal and client needs and gain necessary buy-inShows thought leadership in bringing new, innovative, or different methods of elevating a client's 1) marketing goals or 2) data sophistication and maturity. For example, a Manager will be able to synthesize new learnings that may help augment or pivot a client's current strategy.Understands how frameworks and analyses drive overall client business strategy

Communication Skills

Effectively able to guide strategy and issue resolution using clear, thoughtful communicationCommands client audiences and turns presentations into a constructive dialogueConsidered a compelling, organized, and energetic presenterCultivates discussion on a broad base of topics and promotes junior team members to speak up appropriatelyFrequently leads internal and client discussions, showing ability to pivot as neededAble to structure and prepare well written, logical sections of different styles of deliverables without guidanceUses clear, concise writing to communicate a compelling storyAble to synthesize complex analytical approaches / findings articulately and concisely

Client Engagement

Seen as a key client partner by junior clientsHelps clients see beyond current projects to longer-term opportunitiesProactively keeps the client 'in the loop' on industry trends and recommends projects based on those trendsDisplays professional, articulate, and mature presence in all aspects of client relationship buildingUnderstands how to document and respond to client feedback and recognizes when to escalate issues or push back on a clientAble to gain client buy-in to new projectsUnderstands and articulates client strategySensitive to client needs and concerns and acts in the clients' best interestTeaches team to have sensitivity to client business issues

Tools & Techniques

Shows mastery of data tools and platforms and techniquesEnsures statistical concepts are built into appropriate projects, with appropriate code reviews where applicableUnderstands when advanced analytic resources / methods are neededAble to manage/execute vendor assessments

Planning and Implementation

Proposes and develops strategic outlines to learning agendas / measurement plansOversees program implementation effectively, ensuring measurement goals are met and KPIs are effectively captured

Insight Generation

Able to see long-term implications of insights and recommendations across several channelsGuides junior team members to build foundational reports, understand data implications, and presentations highlight relevant results and proposed actions

Qualifications6+ years of previous experience in a marketing analytics or business intelligence role, including experience managing direct reports.Hands-on experience or working knowledge of data visualization and analytic dashboard development with Tableau (preferred), Domo, Power BI, Shiny, Looker, or other platforms.Hands-on experience or working knowledge of SQL, R, SAS, SPSS, or any other advanced analytics software, tools or languages. Hands-on experience with site analytics suites, Google Analytics, Adobe Analytics/SiteCatalyst.Excellent communicator & collaborator between multiple client and internal teams.Willingness to dive in and conduct analyses across various data sources to find insights and provide actionable recommendations to client and internal teams.Ability to lead a small team of analysts to construct, execute, and analyze measurement plans.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances

 

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. 

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $106,500 - $145,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2024.

Confirm your E-mail: Send Email