Associate Director, E Commerce
Publicis Groupe
**Company description**
Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.
One of our core tenants of media planning and buying is that **_human experiences drive impact through tangible results_** . Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about – **Move People, Move Business.**
You will be joining a well recognised agency with credentials:
+ Great Places to Work certified two years in a row
+ Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
+ 2022 Media Agency of the Year
+ 2023 Media Agency of the Year finalist
As part of Publicis Media Canada we are proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.
**Overview**
The Associate Director will work within a compact cross-functional team with ownership of eCommerce strategy. The role involves steering our client’s growth and acceleration strategy for retail, requiring expertise in Amazon Search and DSP, as well as WM, Instacart, Advanced (Loblaws), other quick commerce platforms such as Uber and DoorDash are a plus.
The ideal candidate should have robust team management skills and expert-level experience in commerce. The Publicis eCommerce team engages in various sectors, partnering with some of the agency’s largest and most dynamic clients. We are seeking an enthusiastic leader eager to immerse themselves in numerous projects and collaborate with multiple retail partners.
**Responsibilities**
Oversee the client's strategy and growth of retail media Paid Search/Sponsored Product Listings as well as off-site display advertising
Become a subject matter expert and educate teams and clients of the eCommerce retail environment
Build end-to-end ecommerce strategy and plans for the client
Assist internal teams within the Commerce practice in growing each client’s business Work with cross-functional teams to provide insight and recommendations
Develop, manage, and monitor client service delivery executions of the assigned accounts
Oversee process development and execution management
Assures quality control of all media planning and implementation
Ensure best practices are in place Implement planning process for the assigned accounts and holistic media planning across paid search platforms and initiatives Coordinate efforts across different digital media channels to drive optimized recommendations
Continuously evaluate and improve upon all digital media opportunities
Attend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations
Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity
Motivate, lead, and manage internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives
Drive adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
Conduct performance reviews and career path plans
Provide training to direct reports as needed
Facilitate the development and documentation of best practices for improving operational efficiencies within the team and the group
**Qualifications**
Bachelor's degree or higher in advertising, marketing, communications, economics, or equivalent with 5+ years of related experience eCommerce/Retail Media experience is required
Experience with Walmart (WMC) Paid Search/Sponsored Product Listings and Criteo Excellent communication and organizational skills
Ability to work independently and collaboratively with diverse groups
Proficiency in Microsoft Office including Excel and PowerPoint as well as other equivalent programs and as appropriate specific industry tools and technology
A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines
Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions
**Additional information**
Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted
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