Associate Director, NA Omnichannel Web Capabilities and Launch Lead
Sanofi Group
**Job Title:** Associate Director, NA Omnichannel Web Capabilities and Launch Lead
**Location** : Cambridge, MA, Bridgewater, NJ
**About the Job**
The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.
The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.
The NA GTMC OC team has been created to:
+ Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes
+ Free up capacity in marketing teams to focus on brand and content strategy
+ Accelerate and standardize omnichannel operations processes
+ Improve sharing of best practice
+ Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts
+ Realize efficiencies and economies of scale across the North America and Global marketing organizations
The **NA Omnichannel** **Web Capabilities and Launch** **Lead** role is responsible for driving capability enhancements across web channels, integrating innovation, and working with vendors, agencies, and other third parties to deliver on Sanofi’s omnichannel vision and brand marketing objectives. The lead will work closely with launch brands to build a strong foundation of web capabilities that support a successful entry into market.
**Main Responsibilities:**
+ Lead the development and standardization of web components and capabilities, ensuring alignment with brand strategies in the US, while fostering strong partnerships with IT to drive seamless execution and innovation.
+ Partner cross-functionally with our local and global stakeholders to build alignment on strategic direction, roadmap and desired outcomes for Sanofi’s North American web capabilities, supporting wider commercial and operational objectives
+ Ensure effective, efficient, and responsive web development processes, integrating high qualityanalytics and customer feedback
+ Accountable for ongoing regulatory and data privacy compliance, and escalating any risks or opportunities in this space
+ Oversee the delivery of customer experience initiatives to realize customer goals, leveraging qualitative and quantitative customer research
+ Monitor industry trends and technologies for web to keep the organization at the forefront of innovation and integrate best practices
+ Support launch brands with the build up of key web and other digital channel capabilities to support a successful launch
+ Work closely with vendors, partners, agencies, and other third parties to identify and integrate new web capabilities
+ Support the onboarding and upskilling of North America and offshore colleagues
+ Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities
+ Collaborateproactively with GTMC OC and other colleagues on improvements to day-to-day marketing operations processes
+ Contribute to knowledge sharing and upskilling programs
+ Support the delivery of key transformation programs
+ Drive excellent working relationships with agency and vendor partners
+ Drive cultural change through the championing of an agile, customer-oriented mindset
**About You**
**Skills** **:**
+ Excellent industry awareness across the entire digital landscape, and especially in website strategy, SEO and SEM, email, digital design, analytics, and tagging.
+ Expertise in leveraging digital tools and platforms to enhance customer experience.
+ Ability to lead and influence cross-functional teams and collaborate with senior leadership.
+ Knowledge of Magnolia and/or other CMS platforms.
+ Knowledge of JIRA and Confluence, or other ticketing and tracking systems
+ Deep knowledge and understanding of omnichannel marketing principles
+ Understanding of general marketing tactics, processes, and requirements for execution of tactics
+ Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment
+ Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization
+ Excellent verbal and written communication skills, with a proven ability to explain complex technical concepts to different audiencesin order to enable effective cross-functional decision making
+ Collaborative, high energy team player
+ Ability to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi
+ Strong relationships with approved vendors and suppliers of digital services to ensure effective delivery of digital solutions.
**Work Experience:**
+ Minimum of 5 years in web development, service design, Omnichannel, or a related field required
+ Prior experience in managing digital operations in a regulated environment
+ Proven experience in a global or matrixed organization, preferably within the pharmaceutical, healthcare, or life sciences industry.
+ Strong expertise in customer journey mapping, service design, UX, capabilities building, and customer research methodologies.
+ 3+ years web development experience (HTML5, CSS3, JavaScript)
+ 3+ years experience with web technologies and CMSs (Magnolia, AWS)
+ Experience working in Agile teams.
+ Experience in working in a regulated industry, pharmaceutical industry preferred.
+ Experience managing external vendors.
+ Experience in the strategy with portal sites for multiple brands
**Why Choose Us?**
+ Bring the miracles of science to life alongside a supportive, future-focused team.
+ Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
+ Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
+ Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
\#GD-SG
\#LI-GZ
\#LI-Onsite
\#vhd
**Pursue** **_progress_** **, discover** **_extraordinary_**
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !
_US and Puerto Rico Residents Only_
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.
With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo)
As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live.
All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)
Confirm your E-mail: Send Email
All Jobs from Sanofi Group