Job title: Associate Director, Tzield and Diabetes Customer Engagement

Location: Bridgewater, NJ

About the Job

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.

The NA GTMC OC team has been created to:

Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes

Free up capacity in marketing teams to focus on brand and content strategy

Accelerate and standardize omnichannel operations processes

Improve sharing of best practice

Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts

Realize efficiencies and economies of scale across the North America and Global marketing organizations

The Tzield and Diabetes Customer Engagement Lead role oversees the key interface between Tzield and Diabetes brand marketing teams and the GTMC OC Team. They are responsible for the end-to-end development and execution of an integrated HCP and/or Consumer engagement plan for US brands to maximize the impact of marketing campaigns, achieve target KPIs, and drive a customer experience aligned to the wider omnichannel ambition. As part of these efforts, the Customer Engagement Lead will also be accountable for managing omnichannel capability development for their assigned brands, and ensuring that brand marketers are adopting best practice.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities:

Develop and execute US brands’ omnichannel strategy into an integrated and sequenced omnichannel campaign(s)

Plan and measure omnichannel campaigns, adjusting to changing competitive landscape and/or changing customer behaviors

Partner with internal functions (e.g., Advanced Analytics, omnichannel media and channel leads) to ensure omnichannel campaign is grounded in customer insights, ROI/performance, behavioral objectives, and competitive activities

Serve as a liaison between the brand and the wider GTMC Omnichannel team in the development of assets for the omnichannel campaign, from concept to MLR approval to deployment (e.g., website content, promotional emails, third-party digital tactics, etc.). 

Design customer journey maps (for HCPs, Consumers, and other customer types) and drive alignment of brand content and digital channels to deliver superior customer experiences

Manage and report on omnichannel campaign performance with emphasis on analytics and key performance indicators (KPIs)

Continuously iterate and improve omnichannel campaigns and journey maps in response to analytics insights

Establish trusted partnership with cross-functional partners and stakeholders

Collaborate with US Tzield and Diabetes brands on a process to share information and experiences, leverage initiatives across the portfolio where appropriate to enhance omnichannel efforts

Drive a cross-brand marketing cultural change towards a truly customer-centric model that is insights driven and externally focused

Drive innovation culture by continually challenging the status quo to adopt new digital approaches through experimentation

Contribute to the development of annual strategic integrated marketing plans aligned to business goals

Partner with Tzield, Diabetes, and other US Customer Engagement Leads to magnify omnichannel capabilities and effort and share best practices

Provide omnichannel thought leadership with US Brand Leads

Identify insight gaps and recommend market research to meet omnichannel goals and/or monitor performance

Be a renowned and credible “go-to” expert for Marketers at all levels, coaching and sharing knowledge when and where required

Manage and optimize assigned budget, if applicable

Support the onboarding and upskilling of North America and offshore colleagues

Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities

Collaborate proactively with GTMC OC and other colleagues on improvements to day-to-day marketing operations processes

Contribute to knowledge sharing and upskilling programs

Support the delivery of key transformation programs

Drive excellent working relationships with agency and vendor partners

Drive cultural change through the championing of an agile, customer-oriented mindset

About You

Skills:

Proven ability to quickly grasp, assimilate, and condense key market landscape and customer insights to develop a highly impactful omnichannel strategy and digital execution plan

Excellent written and oral communication/presentation skills in English

Demonstrated ability to communicate in a strong, clear, simple, and compelling manner to senior leaders

Experience influencing without direct authority

Budget management experience

Proactive leadership and collaboration skills to establish strong networks

Passion for transformation; a strong desire and curiosity to continuously learn and improve self and others

Brings a relentless drive and curiosity to assess and define the key value drivers, areas of focus, and brand narrative to improving business performance and customer experiences across our key audience segments

Understanding of data privacy regulations and best practices

Deep knowledge and understanding of omnichannel marketing principles

Understanding of general marketing tactics, processes, and requirements for execution of tactics

Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment

Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization

Excellent verbal and written communication skills

Collaborative, high energy team player

Ability to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi

Work Experience:

Bachelor's degree in business, marketing, or technology, or equivalent experience

Experience in working in a regulated industry, pharmaceutical industry preferred

Experience managing external vendors.

Minimum of five (5+) years of US pharmaceutical or life sciences experience

Minimum of five (5+) years of omnichannel strategy and execution experience

Why Choose Us?

Bring the miracles of science to life alongside a supportive, future-focused team.

Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

US and Puerto Rico Residents Only

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.