At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Job Description

This position is to lead CWM and other indication’s Strategic planning and business planning,  including:

1.            Lead brand-level strategic planning for a couple of indications

2.            Develop Brand positioning & key message to different stakeholders incl. consumer, HCPs, policy-makers, pharmacists, ecosystem platforms and others.

3.            Lead brand channel mix planning, business forecast and tracking.

Qualification & Experience

10+ years healthcare industry working experience 10+ years Healthcare Multi-channel experience incl. hospitals, retail pharmacies, E-commerce and O2O platforms Solid experience in consumer marketing, pharma strategic marketing, and new product planning

Skills & Competencies

*Learning agility: demonstrate passion to acquire new knowledge / skill and apply learning with speed

* Accountability: High results orientation and sense of personal accountability

* Influence: lead without authority both internally and externally

* Communication: articulate clearly in both oral and written communication

* Team Spirit: achieve results through team work as a valued leader / member in different setting

* Empathy: feel and address what is appealing to the stakeholders

* Fluent English

Key Responsibilities

Lead strategic brand-level planning for a couple of indications to drive synergy. Conduct Market understanding for the designated indications inc. external environment, multi-stakeholders, holistic consumer journey, and buying process, and leverage points. Develop Brand positioning & key message to different stakeholders incl. consumer, HCPs policy-makers, pharmacists, platforms and others. Lead brand channel mix planning at different stages, Go-to-market model design, and investment model for multi-channels incl. different hospitals, retail pharmacies, E-commerce and O2O platforms. Identify Competition insight and develop Differentiated brand strategy Identify and deliver critical measures to brand equity and brand tracker

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( Lilly_Recruiting_Compliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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