As a critical member of Regeneron’s newly established international organization and a key player in the Japan Leadership Team, Regeneron seeks a Marketing Leader. This role is pivotal in leading Regeneron Japan’s marketing team and coordinating local marketing activities. If you thrive in a fast-paced, innovative environment and have the skills to drive business success, we encourage you to apply.
In this role, a typical day might include:
Building, developing, and leading a high-performing marketing team delivering on product KGI/critical metrics through strong cross-function leadership and team development skills.
Accountability for the overarching brand marketing strategy in Japan and providing input into the development of the global brand strategy, functional plans and budget.
Leading the brand planning process for Japan, including analysing the competitive landscape, identifying key promotional opportunities, developing customer-centric and differentiated messages to key target audiences.
Working in partnership with local counterparts in Medical Affairs to build and agree on an aligned brand strategy.
Analyzing drivers and barriers of brand performance (e.g. share of voice, market dynamics, driven actions) and identify/ proposing actions to address opportunities or risks to performance.
Responsible for the development and execution of external customer engagement plans (including national congresses, HCP meetings, etc) in coordination with cross-functional teams.
Crafting local promotional materials aligned with the local and global brand plans for use by the sales force and via digital channels.
Providing direct reports with appropriate and relevant feedback, mentoring training interventions, development planning and talent management.
Working closely with the Sales Team in crafting and implementing the Field Plan of Action and Field communications at sales meetings in collaboration with internal and external partners/collaborators.
Developing local promotional budget and handling spend in line with approved budget.
This role might be for you if you have:
A bachelor's degree
4-5+ years of biotech/pharma brand marketing experience
4-5+ years of people management experience
Successful record of hiring, mentoring, developing, promoting and retaining top marketing talent and optimally leading team performance
Shown success and positive track record of new product marketing
Strong leadership and ownership to drive the business in a start-up organization with excellent strategic planning and prioritization skills
Flexible mindset to work effectively in a complex, rapidly changing environment
A deep understanding of local healthcare compliance codes and any regulations related to promotional activities
Ability to travel as required 20-30%
Business level English language skills (written and spoken).
Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels!
Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.
For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.
Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.