Sell the organization's products and services through direct sales to small & medium businesses, large corporations, and government entities. Face-to-face and remote sales to new customers and cross/up/repeat sales to existing customers by delivering sales bids/proposals/presentations and conducting product demonstrations (Direct B2B Sales. PreSales engineers) The primary function of the B2B Associate Manager is to manage the B2B P&L for the market, build the strategy and provide the leadership required to drive the accelerated growth of C&W Business’ Solutions portfolio across all segments of the market (Enterprise, Government, and SME). Reporting to the Country Manager with a dotted line to the B2B Manager, the B2B Associate Manager will inspire, build, and lead a team who will engage with clients, internal functional teams and partners to execute the B2B strategy. The Sales Manager will build the strategy and provide the leadership required to drive the accelerated growth of C&W Business’ Solutions portfolio across all segments of the market. + Define, implement, and lead the B2B Go-to-Market sales growth strategy. + Achieve revenue, sales, NPS and Employee Engagement targets. + Deliver sales metrics KPI’s of sales on target, pipeline target ratio, MH green sheets, customer meetings, WIP accuracy, sales forecasting accuracy. + Drive profitable business growth. + Own sales and sales support metrics and KPI performance + Position C&W Business as the leading “go to” partner in the market. + Define market succession, coaching and talent plan. + Ensure all colleagues have personal development plans. + Establish excellent relationships with all market stakeholders, internally and externally. + Work across and with matrix teams and external bodies, collaboratively to drive results. + Awareness of Government and Business structures, stakeholders, relationships and processes to progress projects and initiatives. + Perform any other relevant duties that may be assigned from time to time. + Bachelor’s Degree or equivalent with specialization in sales, management, or a related field. + Minimum three (3) years’ experience leading a team and working in a sales environment + Telecoms experience is an asset + TAS (target account selling) or Strategic Selling (Miller Heiman) certified/expertise would be an asset. + Sales and P&L leadership ability. + Demonstrated expertise in ICT and value proposition selling. + Knowledge of Microsoft Office + Bachelor’s Degree or equivalent with specialization in sales, management, or a related field. + Minimum three (3) years’ experience leading a team and working in a sales environment + Telecoms experience is an asset + TAS (target account selling) or Strategic Selling (Miller Heiman) certified/expertise would be an asset. + Sales and P&L leadership ability. + Demonstrated expertise in ICT and value proposition selling. + Knowledge of Microsoft Office + Define, implement, and lead the B2B Go-to-Market sales growth strategy. + Achieve revenue, sales, NPS and Employee Engagement targets. + Deliver sales metrics KPI’s of sales on target, pipeline target ratio, MH green sheets, customer meetings, WIP accuracy, sales forecasting accuracy. + Drive profitable business growth. + Own sales and sales support metrics and KPI performance + Position C&W Business as the leading “go to” partner in the market. + Define market succession, coaching and talent plan. + Ensure all colleagues have personal development plans. + Establish excellent relationships with all market stakeholders, internally and externally. + Work across and with matrix teams and external bodies, collaboratively to drive results. + Awareness of Government and Business structures, stakeholders, relationships and processes to progress projects and initiatives. + Perform any other relevant duties that may be assigned from time to time.