Job Summary:

Job Responsibilities:

Plan and develop multi-channel CRM campaigns (including email, SMS, mobile app, social advertising, and WeChat) throughout the consumer journey by collaborating closely with internal marketing partners, cross-functional teams, and external agencies.Formulate communication plans and touchpoint strategies based on segmentation insights.Manage the end-to-end implementation of multi-channel CRM campaigns, including campaign calendar planning, content strategy and design, segmented communication, and personalization.Collaborate with data scientists to transform data into actionable signals for creating personalized communication.Define and execute A/B testing and other experimental approaches to continuously optimize campaigns and evaluate their effectiveness, providing actionable insights for improvement.Implement tracking and reporting mechanisms using tools such as Salesforce and Adobe Analytics to measure CRM performance, KPIs, and conversions, enhancing campaign effectiveness.Facilitate and execute CRM initiatives that align with business objectives.Conduct competitive analysis and provide recommendations based on competitive reviews, insights, and industry best practices.

Job requirements:

Bachelor’s degree or equivalent in Business, Management or MarketingMinimum of 5 years of experience in CRM and/or Digital Marketing, including at least 2 years using ExactTarget/Salesforce Marketing Cloud or similar email marketing platforms.Experience in cross-channel communications strategy, with hands-on experience in planning, delivering, and executing campaigns across various channels, including email, SMS, mobile app, and social platforms to enhance channel efficiency.Strong understanding and experience of segmentation, segment engagement, personalization, email design, HTML, dynamic content, and compliance with data privacy regulations.Proficiency in CRM performance tracking and reporting, including experience with Salesforce and Adobe Analytics.Familiar with trending social/communication platforms (e.g., Facebook, Instagram, WeChat) is essential.Experience with CDP platforms is a plus.Possessing a strong commercialization mindset is a plus.Strong analytical and problem-solving skills.Excellent organization, interpersonal, copywriting, and communication skills.A proactive mindset and strong people skills.Demonstrate a strong sense of ownership for assigned projects.Fluent in written and spoken Cantonese, Mandarin, and English.

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