25% - Strategy Development:
• Own the web presence and primary KPIs for key categories ensuring the site and app meet branding guidelines and consumer expectations.
• Partner with Global Merchant leadership to understand merchandising objectives, Merch Planning to understand inventory objectives, and Commercial Planning to understand commercial imperatives to develop the Online category experience priorities.
• Develop category roadmaps focused on driving improvements that result in improved customer satisfaction, increased traffic, conversion, and sales.
• This position will have P&L accountability for categories meeting total annual online sales goals.
50% - Cross Functional Leadership:
• Partner across the organization with Product Design & Development, Commercial Planning, Store Visual Merchandising, Online Operations, Innovation & Platform Operations, and Marketing to build cross-functional teams, alignment, and prioritization of key initiatives.
• Partner with Global Merchandising teams to ensure the full assortment of products are correctly represented across our site and app.
• Partner with broader Old Navy Online team in the continual evolution of Old Navy online to improve primary ecommerce metrics in support of Ecommerce goals.
• Partner with Brand Marketing and Global Merchandising peers to proactively identify strong product stories for incoming traffic from social, email, natural search, and other channels to optimize the online customer shopping experience.
• Partner with Creative Marketing team and provide detailed online experience playbooks to define creative priorities to be executed against based on business plan.
25% - Benchmarking and Analysis:
• Examine category merchandising and commercial strategies of key competitors and best-in-class online retailers to identify the most significant opportunities to the improve the customer experience across categories.
o Monitor and make recommendations for category-specific improvements with the expectation of continual improvements in conversion and revenue across all devices.
o Provide leadership and partnership in the ideation of A/B tests to optimize the customer experience for both divisional experience and new site functionality.
o Analyze data at a granular level, summarize concisely and report out key learnings. Distill trends from raw data. Use reporting to drive changes in division experience and site improvements.
o Daily monitoring and reporting on primary KPIs to understand the business and help optimize conversion and revenue goals.
• 2+ years professional experience in ecommerce or strategy functions in DTC and/or Indirect Ecommerce business
• 3-5 years Industry experience in CPG, FMCG, Beauty, Fashion, or Apparel verticals as part of a matrixed enterprise.
• Demonstrated experience in commercial planning for Ecommerce business inclusive of directly managing or partnering with cross-functional teams managing pricing and promotional strategies to deliver on Ecommerce sales and margin targets.
• Demonstrated experience in improving online conversion rate, average unit retail, and revenue per visit.
• Demonstrated experience in getting key priorities supported through influence of
cross-functional teams.