Hulu's Marketing organization is seeking an Associate Manager to lead Originals and Brand Paid Social Campaigns. This individual will be an outstanding addition to the Paid Social team, leading the planning and execution of full-funnel social campaigns that drive awareness, engagement, and cultural relevance for Hulu Originals and Brand initiatives.
As Associate Manager, Paid Social, you’ll collaborate with cross-functional teams, external agencies, and creative partners to launch dynamic social campaigns across platforms like Instagram, TikTok, Facebook, X, Pinterest, and Snapchat. You’ll play a key role in driving best-in-class campaigns that blend performance insights with bold creative to elevate Hulu’s presence in the marketplace.
The ideal candidate is:Passionate about entertainment, pop culture, and the social landscape
Creatively curious and analytically grounded
Organized, adaptable, and thrives in a fast-paced environment
Responsibilities:Support the strategy, execution, and optimization of paid social campaigns across Hulu Originals and Brand marketing initiatives
Partner with internal stakeholders and creative teams to ensure cohesive messaging and compelling storytelling across paid formats
QA ads setup across all social platforms
Manage trafficking and asset delivery to ensure timely launches and creative excellence
Help track performance metrics and pull actionable insights from brand lift studies, engagement trends, and paid social analytics
Maintain campaign documentation including media plans, tracking sheets, creative calendars, and budget trackers
Collaborate closely with agency partners to align on flighting, optimizations, and creative refreshes
Manage campaign budgets and support financial tracking, invoice reconciliation, and PO processing
Stay current with platform innovations and propose test-and-learn opportunities for Originals and Brand campaigns
Minimum of 3 years of experience in paid social campaign management, preferably in entertainment, brand, or full-funnel campaigns
Strong working knowledge of paid social platforms (Instagram, TikTok, Facebook, X, Pinterest, Snapchat)
Excellent project management skills with experience handling multiple high-volume campaigns
Experience working closely with creative teams and understanding of storytelling across social
Ability to interpret data, translate insights into strategy, and present findings clearly
Strong communication skills and a collaborative mindset
Comfortable flexing between strategic thinking and hands-on execution
Preferred Experience:
Entertainment or media industry experience
Experience supporting brand and/or original content marketing
Familiarity with paid social reporting and measurement tools
Agency experience a plus
Required Education:Bachelor’s degree or equivalent years of related experience
Location Note: This role is hybrid, in-office 4x/week (Monday – Thursday) with WFH on Fridays based in Burbank.
The hiring range for this position in Burbank, CA is $94,200.00 to $126,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.