Overview While PepsiCo Foods North America (PFNA) has historically been able to successfully hit our revenue targets through a combination of volume growth, pricing and mix management, we have higher growth aspirations and therefore require a new way of thinking to deliver sustainable revenue growth PFNA has determined that Revenue Growth Management (RGM) is a critical capability needed to rapidly create accelerated growth and value for the organization The ability to match our portfolio offering at the right prices and sizes with the willingness of our shoppers to pay is a critical enabler of PepsiCo’s growth aspirations This team sits under PFNA Commercial & RGM and will play a critical part in our efforts to identify transformational ways of realizing net revenue. RGM is a key priority function where transformation, technology, strategy and capability enablement are aimed to be the best in class, and to be standardized and deployed globally. Join for endless possibilities! The Associate Manager RGM, Primary Research and Shopper Analytics will support the RGM learning agenda and mission to deliver consumer centricity through our Price Pack Architecture (PPA) strategy. This individual will play a critical part in our efforts to identify transformational ways of realizing net revenue. These non-traditional ideas will come from a variety of sources, including best practices from other industries, diagnostics through shopper analytics, and employing shopper- and consumer-led behavioral insights. These ideas will form an initial pipeline that may require further analysis by the rest of the RGM organization to determine feasibility as well as size of the prize. This pipeline should result in enough ideas to complement the traditional RGM levers used by PFNA so that we can execute and deliver our volume, net revenue and profit targets over a 5-year window Responsibilities Act As Owners/ Be Consumer Centric: RGM Primary Research: This role supports the Senior Manager RGM Capabilities, Primary Research in conducting primary research studies and data analysis and diagnostics to understand shopper or consumer behavior. The work will include understanding how shoppers value our brands, what prices they’re willing to pay, and what opportunities there are to meet unmet needs Commercial Impact: Ability to build concise and compelling stories leveraging data and analytics. This role will support storytelling through Circana and/or shopper card data. Ability to leverage multiple data sets to support the deliverable Voice Opinions Fearlessly Focus & Get Things Done Fast: This role will have visibility to the Senior Vice President of Commercial and RGM and Senior Director of RGM and will have strong connectivity to Finance, Brand Marketing, and the North America Insights and Intelligence Organization (NAII) There will be strong collaboration with the other members of the RGM organization, who will help provide some of the more detailed analysis on specific pipeline ideas Interactions with Insights teams along with the PepsiCo NA Insights & Intelligence Organization to refine analysis Compensation & Benefits: The expected compensation range for this position is between $89,000 - $149,000 Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process. Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan Qualifications Bachelor’s degree required, preference in Business, Finance, or Marketing; MBA preferred Prior experience in Category Management, Sales Strategy, and or Shopper/Consumer Insights A passion for the shopper and a curiosity for why she/he buys Concise and compelling storytelling leveraging data and insights Understanding of the revenue growth management discipline and experience with the PFNA P&L through various Finance rotations is a plus but not required Understanding of customer & channel dynamics (grocery vs mass vs dollar etc) Comfortable with data analytics including syndicated marketplace tools such as Circana and shopper card data (e.g., 84.51, Luminate) High attention to detail and ability to collaborate with multiple cross functional stakeholders Self-starter: Navigating and thriving in ambiguous environment, resourcefulness in getting things done, problem-solving skills and strategic thinking Agility: Flexibility in problem solving/developing solutions, creating knowledge base Ability to manage multiple timelines, project management skills High attention to detail and ability to collaborate with multiple cross functional stakeholders EEO Statement Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement