The Associate Marketing Manager for Marvin Modern and Marvin Connected Home assists the Sr. Marketing Manager and product marketing team in building and leading launch strategies, go-to-market plans, the long-term growth of the collection and achieving team’s near-term strategies and plans. The Associate Marketing Manager should understand and internalize the Marvin brand and product marketing team’s vision and strategies to lead developing and execution of specific programs and projects. The Associate Marketing Manager is responsible for managing multi-channel marketing communications to strengthen brand, the collection, and drive growth through customer & dealer awareness; providing cross-category project leadership to develop communications and promotions based on consumer needs, motivators, and behaviors; and working collaboratively with the cross-functional marketing, product management, and sales teams.
Highlights of your roleProduct GTM Planning + Execution
Co-ownership and accountability with Sr. Marketing Manager for product launches; creating go to market plans and activations in support of the marketing strategyDevelop integrated product marketing launch and go-to-market plans that may include omni-channel deliverables, positioning, naming, and message development Develop and manage multi-channel content strategy including renderings, photography, copy, animations, and video Ensure consistent adherence to brand guidelines for all marketing materialsWork with our sales and channel marketing teams to understand our dealer network and field sales structure and processes to help deliver product commercialization plans to the channelWith Sr. Marketing Manager, co-lead functional partners to author clear briefs, give clear direction, and evaluate creative materialsTransfer marketing strategy to omnichannel product launches and campaignsConduct post-launch evaluation and use lessons learned to identify opportunities to enhance future go-to-market and project plans. Socialize these findings with project and leadership team when applicable.Brand Marketing Asset Development + Execution
Support Sr. Marketing Manager with annual planning and be able to measure the results of the plan against executionUtilize insights and data to drive plans and actionsSupport Sr. Marketing Manager to develop multi-channel marketing campaigns by working in conjunction with internal marketing teams and agencies using your built understanding of our customers to help guide the cross-functional and agency workHelp drive effective and compelling marketing elements, including print collateral, channel-delivered social posts and emails, dealer showroom collateral, digital media, public relations, training, & presentations Develop project scopes & objectives, involving all relevant stakeholders, ensuring technical feasibility, and that all projects are delivered on-time, within scope and within budget Learn to track, analyze and report on all campaign metrics Understand how marketing priorities deliver against achieving business strategiesUnderstand the brand’s positioning and develop supporting plans using consumer knowledge to drive engagementMarketing Team Leadership
Work with cross-functional teams to execute product marketing, channel, and brand strategiesCo-Own with Sr. Marketing Manager the cross-functional timelines, deliverables, and production of materials for various marketing programs and product launchesCollaborate with enterprise legal department to execute contractsContribute to the marketing strategy and understand how it drives business objectivesDemonstrate competency of basic accounting rules, policies, and terminology You're a good fit if you have (or if you can) Demonstrated leadership experience for external partners and who is able to work well across, and up and down the organization Excellent written and verbal communication skills with a comfort for presentations to all levels within the organizationKeen attention to detail and appreciation for brand standardsDesire to work on various marketing programs and product launchesCreative mind with ability to maneuver the alignment processes of creative strategy and development of marketing plansThe drive to learn to lead in any environment, managing tasks on time, and within budget Strong computer skills (Primarily Microsoft Office Suite) and CRMSome familiarity with Power BI and data analyticsCan do attitude: Positive and professional demeanor that allows you to respond strategically and thoughtfully, while meeting the demands of the culture. Possess an acute attention to detail, superior organization and time management abilities. Seek out creative ways to personally execute on the projects you put into motion.Solutions Oriented: When presented with a problem, you actively seek to find solutions.Collaborative: Encourage collaboration and a positive team environment, motivating others to do excellent and timely work. Support the creative process while still providing realistic timelines.Ability to anticipate potential issues and to quickly formulate options to resolve problems; strong strategic, analytical and conceptual thinker.Hybrid role; expectation is to be in the office in Eagan, MN 2 days/weekDomestic travel may be required (up to 25%)Bachelor degree in business, marketing or related3-5 years marketing or related experience (including internships) Also want to make sure you have Marvin Purpose Values Oriented: Held accountable to a standard of excellence demonstrated by our Purpose and Values.Proven executive leadership presenceStrong project management skillsBusiness understanding and acumenApproachability Ability to deal with ambiguity and changeA mind that can manage and improve processes We invite you to See Yourself at MarvinFrom people to products, Marvin is committed to creating better ways of living. When you join this family-owned and -led window and door company, you belong to a community full of opportunities. You also belong to one of America's Top 20 Large Employers of 2024, according to an exclusive ranking by Forbes Magazine.
For more than 100 years, we've been designing, building, and engineering premier products. Today, in our 16 locations across North America, we manufacture Marvin's portfolio of products, which includes Infinity Replacement Windows, TruStile Doors, and Marvin Coastline brands.
Together, we live our values and enjoy a culture that feels like home. Our better living approach to benefits supports you at work and beyond. From day one, you receive health insurance, paid holidays, paid parental leave, a 401(k) retirement savings match and more! A few unique offerings include:
$300 annual wellbeing account to spend on whatever makes you happy + healthy Better Living Day! (a paid day off to go have some fun) $$ Annual profit sharing - get rewarded for the role everyone plays in making Marvin a success Giving at Marvin - join coordinated volunteer opportunitiesBrighter Days Fund - financial support thanks to your colleagues and the Marvin family should you suffer a personal hardshipWhen you belong to the Marvin team, it's all part of the package. Apply today!
Marvin is an Equal Opportunity EmployerThis job posting is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities of the employee. Accommodation may be made to enable an individual with a disability to perform the essential functions of the position. Any employment offer depends on completing a background check and drug screen to company standards.
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