Associate Marketing Manager + **Location** Billund, Denmark + **Job ID** 0000021932 + **Category** Sales, Marketing & Product Management **Job Description** Are you ready to shape the future of marketing by connecting with audiences through their passions? Do you have the creativity and organized approach to focus on succeeding with external partnerships? Join us as an Associate Marketing Manager - Passion & Culture and help us build meaningful connections with consumers worldwide! **Core Responsibilities** As part of the core responsibilities, the role involves engaging in various strategic and collaborative activities to drive successful marketing initiatives. Key responsibilities include: + Coordinating marketing campaigns for key product launches, from brief development to execution, in collaboration with partners such as the LEGO Agency, markets, branded retail, and communication channel teams. + Managing communication with external IP partners to ensure alignment and approval throughout the product and marketing development process, while gathering essential partner information and insights. + Developing compelling selling-in materials that emphasize the key strengths and benefits of the portfolio and marketing plan, aiding markets' customer development teams. + Supporting the marketing lead in the product packaging development process by crafting briefs and ensuring agency outputs align with the product proposition, LEGO Brand DNA, and Family Visual Identity. + Contributing to business planning by analyzing the performance of Passion Point targeted projects and products and collaborating with the Global Insights team to create and disseminate an insight bible on Passion Points. **Play your part in our team succeeding** The LEGO Group wants to connect with the audiences through their passion by offering more experiences and products with an audience-first approach. With this ambition comes exciting innovations in the products and experiences we create, as well as how we bring these to market. In this role, you will have the opportunity to work with this high-performance team; you will be involved in the full product & marketing value chain – from strategy to product development through to go-to-market. You will be a key part of developing new audiences & categories, building relevance for the LEGO brand experience all around the world. **Do you have what it takes?** + A proven track record in marketing and brand development, ideally focusing on campaign development and partnership management. + Thinks consumer and shopper-first, connecting consumer wants and needs with products, experiences, and messaging, and providing the human context to business objectives. + Proficient in both left and right-brained thinking: systematic and analytical in business planning and marketing strategy, and creative in driving communication/marketing campaigns. + A great teammate with a collaborative attitude, able to engage with diverse teams such as agency creatives, channel owners, product design teams, Global Insights, and IP partners. + Naturally inclined to be curious and motivated by the process of acquiring knowledge and making discoveries. + Strong communication and presentation skills are essential. + Travel required for 20-25 days per year. **Additional assets:** + Thrives in challenging and complex situations. + Resourceful and a self-starter. **Build your career brick by brick at** **the LEGO Group.** "Be part of bringing connecting with consumers through their passions!" Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. **What’s in it for you?** Here is what you can expect: **Family Care Leave** - We offer enhanced paid leave options for those important times. **Insurances** – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. **Wellbeing** - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. **Colleague Discount** – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. **Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. **Workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. **Join the LEGO® team today.**