Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.
Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.
This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.
It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.
Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;
Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.
We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.
We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.
We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.
We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.
Job DescriptionAn Associate Media Director leads a unit of media professionals in the conception and delivery of innovative, well-targeted business building marketing solutions across a variety of media to meet or exceed clients’ objectives. This involves the creation and execution of media plans, unearthing insights, integrating capabilities and flawless execution on all fronts.
The Associate Media Director is the primary point of contact for clients and will oversee the day-to-day communications planning and/ or buying processes for the assigned accounts.
This role reports directly to the Business Lead, and is a member of the Publicis Media group of Team Leadership
1. Client Management
- Establish a partner-relationship with clients by being involved in the business
environment.
- Provide business solutions through media approaches for assigned brands.
- Overall account stewardship to ensure communication strategy and implementation are
in sync towards clients' business direction.
- Undertake key initiatives/business solutions in tandem with clients' goals, business
objectives and priorities.
- Manage clients' requests appropriately (e.g. push back on unreasonable timelines, make judgment or evaluate value on ad hoc requests).
- Take ownership for assigned brands.
- Maintain regular WIPs, dialogues and reviews to ensure effective work processes.
- Improve and uphold agency evaluation.
- Build and coach high performing team members as required.
2. Business Partner Management
- Leverage good relationships with senior business partners (e.g. creative, media owners),
hence the ability to obtain updated information that contributes to the brand objectives
and value-add to clients.
- Conduct professional briefings to business partners on innovations and ensure alignment
to clients' objectives.
- Establish partnership processes with business partners (e.g. rules of engagement).
- Establish rapport and understanding with senior business partners and ensure clear
documentation on all communications.
- Ensure best value from all negotiations across media owners and campaigns.
- Manage and resolve conflicts for Executives and Managers.
3. Research & Media Applications Proficiency
- Guide and troubleshoot for Managers on applications usage.
- Display competency in using advanced functions in each tool.
- Able to tap into proprietary consumer insight applications or alternative sources for more
in-depth analysis.
- Proficient in using agency's planning approach.
4. Financial
- Identify opportunities for organic growth of the business.
- Uphold financial policy and integrity to avoid violation or potential fraud.
- Assist the team members to reconcile all media payment variances of assigned brands.
- Work with team members to ensure accurate and timely invoicing (e.g. regular review of
unbilled reports, resolve unbilled cases with Finance).
- Resolve all ageing matters.
- Accurate business forecast of assigned accounts (monthly and annually).
5. Industry Knowledge (Consumer, Business or Brand Insights)
- Exhibit good understanding and forecast on media/ industry/brand development &
implications to the businesses.
- Evaluate the strategic implications of media/ industry/brand developments and identify
opportunities & threats to businesses (short to long-term).
6. Investment Management
- Optimize the given investment or allocate appropriate investments by medium/brands.
- Provide investment consultation to client on appropriate budget to meet the desired
objectives.
- Supervise on cost management for brand across medium used.
- Master contract management (e.g. propose, negotiate, track fulfilment, etc.)
- Input on action plans in expenditure reports.
- Reconcile all sources of costing/investment variances.
7. Corporate Responsibility
- Lead/participate in pitches.
- Drive awards submission.
- Demonstrate appropriate behaviours to uphold the company's image, reputation and
credentials.
- Identify new business opportunities.
- Collaborate with function/practice leads on best practice development.
- Demonstrate responsible hiring of talents (e.g. fair employment practice) and ability to
manage termination well with due diligence.
- Mentor and ensure all direct reports master the skills and organizational savvy required
for advancement.
Qualifications8-10 years media planning experience required, with focus on strategic and operational planning and execution, in regional/global accountsKnowledgeable about and experienced with the concepts, approaches and issues involved in integrated planningAdaptive and keen to learn on the digital ecosystemFamiliar with the timelines, processes and needs of the implementation of all mediaKnowledgeable about new approaches to and developments in digital tactical planning (social and mobile included)Demonstrate critical thinking and problem solvingAble to work successfully with teams, handling multiple projects and meeting tight deadlines under pressureSupervisory skillsKnowledge and use of various research systemsTechnical proficiency, particularly with media systems and MS Excel, Word and PowerPointIntegrate understanding into the work to make decisions on the businessFilter and adapt the different options and applies good judgment combined with hard facts to select which ideas will produce the best resultsUnderstand what the client's business needs by understanding the history of the brand and what the client wants it to stand for. Understand the client's strategic intent and the implications for building the client's businessProficient in all syndicated and proprietary media applications.Keep abreast to the development and trends in the ever changing media landscape.Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.