Responsible for product life cycle management for the product. Develop and execute comprehensive product marketing strategy Develop deep understanding of key markets to include products, technologies, market trends, customer needs, and competitive dynamics Identifies market opportunity, strategy, establishes positioning, pricing, estimates sales forecast, sales tools. Monitors progress of Ophthalmic surgery product sales in market Lead new product& portfolio development programs to meet customer needs and develop new customer and market Develops and maintains relationship with prioritized customer (advisory board, KOLs and speakers) and market requirements for Ophthalmic surgery product Defines and coordinates marketing events/promotional initiatives, support the social media campaign and analysis customer behavior Gather and synthesize secondary and primary market research as required to develop actionable market and customer intelligence Collaborates cross-functionally with key business partners: such as professional education, supply chain/customer service, RA/QA/R & D, finance, etc. to develop and provide solutions meeting market needs and gain opportunities Provides sales support activities including technical expertise and training to distributors Organization/Business Acumen (Financial skills; ROI analysis; PPT, Excel, cultural needs/differences)

Education / 教育背景

Bachelor degree or above, medical major is preferred.

Experience/经验

Minimum 3 years product marketing experience in medical device/IVD/consumable industry Experience in events planning, including vendor selection Experience in managing industry Key Opinion Leaders and experts would be a plus Experience in ophthalmology or optometry industry is preferred

Knowledge, Skills and Abilities  /专业能力

Solid marketer in medical device industry with comprehensive product marketing experience Ability to assess and understand market share, pricing, ASPs, competitive dynamics Excellent influencing capacity including negotiating and relationship management skills Excellent project management skills and ability to prioritize and multi-task Excellent written, oral and presentation skills High analytical evaluation skills

Work Environment/工作环境:

Office-based with frequent travel to customer sites and industry eventsTravel, predominantly domestic, approximately 50%

Your ZEISS Recruiting Team:

Xiaojun Yang （杨晓君）, Ying Fang （方颖）