The Associate Product Manager position is a key role in supporting the product management team by assisting in identifying market needs, defining product vision, and contributing to the development and launch of innovative features that enhance the user experience, deliver exceptional value to clients, and support the company’s overall strategy and goals. The role requires high levels of collaboration and communication with all stakeholders from Product Management, Sales, Support, Project Management, and Development. The Associate Product Manager will assist in managing individual components or whole products of Greenway’s software/services, which may include P&L responsibility, in addition to all elements of the product lifecycle (development, growth, maturity, decline). Essential Duties & Responsibilities Assist in conducting in-depth market research and analysis to identify emerging trends, customer needs, and competitive landscape within the ambulatory care market. Collaborate with sales, marketing, and customer support teams to gather feedback and understand user pain points. Support the translation and decomposition of market insights and user needs into actionable product requirements and roadmaps aligned with the company's strategic goals. Work closely with engineering, design, and UX teams to define non-technical product specifications, user stories, and acceptance criteria. Assist in leading the product development process from concept to launch, ensuring on-time and on-budget execution. Complete story mapping for relevant workflows that pertain to the product roadmap. Assist in managing product backlogs, prioritize features, and ensure clear communication of product roadmap to stakeholders. Analyze product usage data and user feedback to measure success and identify areas for improvement. Facilitate and participate in defect review meetings, as needed, and review ideas generated by clients. Participate in product demonstrations and presentations to educate clients and internal teams. Stay abreast of evolving regulations and best practices in ambulatory care technology.