• Develop a steering and budget allocation framework on voucher and mechanics investment with a special focus on Free-shipping Vouchers
• Collaborate with commercial, finance, and other stakeholders to conceptualize, design, and implement seller programs, ensuring seamless execution, data-driven decision-making, and alignment with business objectives
• Strategize with regional and local stakeholders to create and execute promotional plans during campaigns and BAU, strengthening buyer growth and customer engagement
• Partner with product, traffic, and marketing teams to enhance the in-app user experience, ensuring alignment between promotional activities and platform innovations
• Monitor and analyze the performance of promotions, including sales metrics, conversion rates, customer engagement, and ROI, providing actionable insights and regular reporting to key stakeholders and management
• Conduct A/B testing and integrate customer feedback into promotional campaign designs, ensuring continuous optimization and improvement of customer experiences and campaign effectiveness