• Responsible for the media revenue of an assigned portfolio of regional strategic brand accounts.
• Manage accounts and relationships with different local and regional stakeholders
• Drive brand clients’ investment in Lazada Sponsored Solutions (e.g. Sponsored Discovery, Sponsored Display, and Sponsored Affiliate) as well as other relevant media solutions.
• Develop clients’ marketing solutions strategies, KPIs, and activities with global and key local brands and partners while driving partner satisfaction, business results, and investment growth.
• Become a platform and product expert, and be the go-to person for Lazada's and external advertising solutions, media planning, strategy, optimization, and measurement for partners. Advise and consult with global brands and their media agencies on budget allocation, optimization, and performance tracking.
• Monitor the overall market trend and provide actionable insights for brands, sellers, and agency partners to utilize their marketing spend in achieving their business objectives effectively.
• Enable commercial team in managing the full sales cycle, from developing joint business plans and co-pitching to closing for new strategic accounts and growing existing accounts through effective strategies, including budgeting, optimization, and solution adoption.
• Develop and conduct media/product trainings for strategic account partners. Build and manage education and communication initiatives. Streamline and provide product updates, market trends and best practices.