Position Summary: 

The Associate Shopper and e-Commerce Marketing Manager is a hybrid role. They will manage specific assigned key customers as well as be accountable for Digital and e-Commerce tools and content management, development and execution of customer-specific shopper and e-Commerce marketing programs (which include budgeting) that achieve brand business objectives.  Responsible for all aspects of the shopper marketing program life cycle including gaining cross-functional alignment and managing agency resources and program budgeting. Develops a comprehensive understanding of strategies in relation to their assigned retailers to ensure shopper marketing and e-Commerce solutions are aligned to both organizations. They will be responsible for translating cross-customer shopper insights and category knowledge to identify & address customer opportunities into the broader Brand Building/Brand Development processes.  

 

This role works with the Commerce team on everyday management of the business.  This includes supporting the team with day-to-day tasks and processes such as e-Commerce management, retailer program executions, national program executions, budgeting and communications.   

 

Additionally, this role will own and be seen as the key contact for digital and e-Commerce tools and content management.  

 

Job Responsibilities: 

40% Program Execution and Customer Relationship Management 

Develops all components of Shopper Marketing and e-commerce programs including– program objectives, budgeting, creative brief, agency briefing, program plan alignment, in-market execution, post-analysis. 

Works closely with internal teams such a perfect store and commercial strategy to bring programs to life in store  

Leads management of agency partner resources to develop and execute shopper marketing and e-commerce programs. 

Leads sell in and negotiations for Shopper Marketing and e-commerce programs with the Marketing, third party agency, and Perfect Store teams of assigned customer in partnership with their respective Customer Team. 

Works closely with brand and legal teams on all program aspects including contracts, creatives and product alignment  

Develops and manages relationships with customer’s marketing and dedicated agencies to facilitate flawless program execution and build the company’s reputation. 

Consults as the Shopper Marketing and e-commerce knowledge expert for assigned customers, sharing tactic recommendations and best practices for Brand National campaigns. 

Integrates programming and recommendations into both short- and long-term customer joint business planning 

 

30% Planning and Financial Management 

Supports the Shopper Marketing and e-commerce planning process by utilizing objectives, strategies and available insights/data to build annual shopper and e-commerce marketing plans for assigned customers. 

Responsible for ecommerce budgets as well as shopper program budgets  

Collaborates with Brand, Sales, Supply, and Finance teams to ensure Shopper and e-commerce Marketing programs are aligned to strategy and business objectives related to net sales, gross margin 

Leverages shopper insights and collaborates with Customer Insights to ensure programs are insight-driven  

Manages the budget for assigned customers including all allocations through Brand P&Ls and is accountable to forecast and track to plan. 

Assist Commerce Marketing Managers with accounts payable and financial tool reporting, works closely with finance and AP on problem solving when required 

Assist the Commerce Marketing Team with the processing, tracking and closure of invoices. 

Support the overall marketing team with the communication and logistics of key team meetings  

 

 

30% Digital Marketing  

Support the deployment of Digital Commerce marketing programs with major online retailers working cross functionally and with external contacts to implement programs  

Manages relationships with assigned retailers- including e-commerce account  teams  

Assist in the media co-ordination of digital programs utilizing internal media team   

Manage eCommerce/ Digital media planning and program executions for retailers  

Overall owner of eCommerce product catalog and ensuring all graphics online are up to date for all retailer sites which includes project management, agency management.  

Executes the digital shelf for all retailers through Salsify 

Manage internal websites 

Act as a Liasson and ensure content quality is up to date on retailer websites 

Work closely with Commerce Marketing Managers on retailer score cards to ensure content is relevant, and make recommendations for improvement  

Work with external agency on best practices with rating and reviews as they apply to retailers  

Execute, coordinate and work with internal and external teams on Post Analysis reporting for all promotions  

 

Departmental/Corporate Tools & Process 

Subject matter expert on key tools that enable marketing communication or commercialization process.  (i.e. invoicing, GS1, Salsify, internal financial tool, Nielson) 

Own and update the ECCNet/GS1 tool  

  

Qualifications, Education & Experience: 

University degree preferred.   

2-5 years' experience at a marketing associate level. Experience with digital/commerce programs is a definite asset.    

Understanding of ECCNet/GS1, Salsify or similar commerce management systems a definite asset.  

Knowledge and experience with Microsoft Office, specifically Outlook, Word, Excel and PowerPoint.   

Strong organizational and time management skills are critical – must adhere to deadlines, multi-task, have a keen attention to detail and be able to prioritize.   

Strong communication skills (both written and oral).   

Ability to work both independently, with minimal supervision, and in a team environment.   

Ability to learn quickly and manage workload in a cooperative and demanding environment.   

Our Modern Workplace: 

Conagra’s culture of collaboration enhances our ability to meet critical business goals, deliver value to customers and consumers and provide you with the flexibility you need to achieve a better work-life balance. We carefully consider each role and how often each team member needs to collaborate in person. This position requires you to work from our Mississauga office 3 days a week. 

SF: LI  

#LI-Hybrid 

Compensation:

Pay Range:$61,000-$90,000

The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employees’ equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.

Our Benefits:

We care about your total well-being and will support you with the following, subject to your location and role:

Health: Comprehensive healthcare benefits, mental wellbeing support and wellness spending accountWealth: Great pay, bonus incentive opportunity, wealth accumulation program and access to discountsGrowth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursementBalance: Paid-time off, flexible work-schedules, Employee & Family Assistance Program and volunteer opportunities

Our Company:

At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized and inclusive culture in food. As a member of our 18,000+ person team across 40+ locations, you are empowered to reach your potential, make an impact and own your career. We're in the business of building champions – within our people and our iconic brands like POGO®, VH Sauces® and Orville Redenbacher®.

Our focus on innovation extends beyond making great food, it also reflects our commitment to embracing new solutions that positively impact our team, the communities we serve and the health of our planet. Foodies Welcome.

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or any other protected factor. Conagra  is committed to working with and providing accommodation to individuals with disabilities. If you need special assistance or an accommodation while seeking employment, please email Canada.Recruitment@conagrafoods.com. We will make a determination on your request for accommodation on a case-by-case basis.