Overview AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin. AARP’s Community, State and National Affairs (CSN) Group includes Government Relations, Programs, Volunteer Engagement, Community Outreach and Advocacy at the federal, state and local levels. It delivers on AARP’s social mission by educating and engaging people 50-plus and their families, strengthening communities, and championing issues that help give people financial and health security. The Associate State Director, Communications and Outreach engages in the development and implementation of communications strategies designed for specific audiences over multi-channel platforms and executes strategic communications objectives. Leads the design of communications campaigns that raise brand awareness and align with the enterprise brand strategy and brand architecture. Researches target audiences and designs engagement opportunities that align with strategic objectives. Ensures integration of engagement strategies across geographies and issue areas. Collaborates with management to identify opportunities to streamline communication processes and to develop new procedures that support the business unit/department. Responsibilities Manages the development of communications strategies tailored for target audiences over multi-channel platforms and leads the execution of those efforts to inform, educate, and influence both internal and external audiences. Develops and distributes communications collateral, including items such as audio/video content, social media, press materials, digital content, AARP owned channels, etc. Works with staff, volunteers, members, and other cross-organization teams to achieve the organization’s community engagement goals at the state and local levels. Establishes a presence for the organization in targeted communities by engaging multicultural audiences, developing community partnerships, building volunteer capacity, and designing and executing engaging community programs and events. Recruits, trains, develops, and deploys volunteers in accordance with organizational goals. Aligns volunteers’ interests with organizational priorities. Supports volunteer needs and designs opportunities to maximize volunteer engagement. Ensures inclusion of volunteer perspectives in strategic planning. Establishes strategic community partnerships and leverages internal/external resources (e.g., cross-functional teams, volunteers, members, chapters, etc.) to achieve the organization’s community engagement goals at the state and local levels. Grows and leverages relationships with key media outlets. Serves as a media spokesperson as needed ensuring the organization is seen as a visible force in the community and in advocacy campaigns. Uses data-driven analytics and organizational tools to target audiences and track results. Qualifications Completion of a Bachelor’s degree and 5+ years of relevant experience. Understanding of community organizing, communications, marketing, and public relations. Excellent social media and writing skills and the ability to create and edit short videos Must have basic graphic design experience using Canva and Microsoft Publisher plus knowledge of MS Office, Zoom, and TEAMS. Experience developing community events and managing volunteers. Understanding of Virgin Island culture, business, and community service environments. Ability to handle multiple issues and projects in a matrix team approach, requiring significant consultation and collaboration with colleagues. The ability to travel 25% of the time in the Territory and the US. Additional Requirements Regular and reliable job attendance. Effective verbal and written communication skills. Exhibit respect and understanding of others to maintain professional relationships. Independent judgment in evaluation options to make sound decisions. In office/open office environment with the ability to work effectively surrounded by moderate noise. Ability to occasionally lift up to 25 pounds. AARP will not sponsor an employment visa for this position at this time. Hybrid Work Environment AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories. Compensation and Benefits AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement. Equal Employment Opportunity AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orienlptation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.